Sam Kekovich, one of the footy – and advertising - industry’s most popular personalities, is back to spearhead a bold new campaign from PACCAR Parts. PACCAR Parts’ rebrand campaign comes complete with a contemporary new logo and no-nonsense design: PLUS, a loud and proud voice thanks to AFL footy icon, Kekovich. The campaign features big Sam playing an industry legend named ‘Sam Truckovich’, Australia’s straightest-talking fleet boss. Truckovich is a hard-working, no-BS champion of the trucking population. Sam’s alter-ego Truckovich eats, sleeps and works big trucks and loves nothing more than looking at trucks, talking about them, and sticking it to anyone who makes it hard for truckies to go about their business.
PACCAR Parts Sales and Marketing Services Manager, Marian Dekker said: “We’re emphasising that PACCAR Parts is all about quality, expertise and excellent parts availability. Sam Kekovich communicates all of that very strongly – and in a direct and entertaining way.”
PACCAR Parts new campaign features a series of radio ads and an online viral video, plus print and website ads. The new campaign underscores what haulage and trucking companies, operators and mechanics most want to hear, namely that; ‘PACCAR Parts. Get It Right’. The campaign, launched on March 1, includes a new catalogue, point-of-sale materials and a revamped website - paccarparts.com.au.
Additionally, PACCAR Parts’ legendary loyalty program, which gave away almost $1Million in savings to customers in 2014, is now called PACCAR Parts Privileges and will continue to run, offering more brilliant discounts and prizes for ordering PACCAR Parts. In signing-up Kekovich/Truckovich, Paccar Parts’ new brand campaign is ideally positioned to ‘Get It Right’ in terms of appealing to owner-drivers, fleet bosses and mechanics.