In an average three-month period, 43% of Australian motorists (or 6,484,000 people) take their main vehicle to a professional for some kind of service or repairs. Routine services are especially common, accounting for 39% of all automotive work done; well ahead of work pertaining to oil/lubricants (26%), tyres (20%) and brakes (16%).
When it comes to routine services, traditional automotive garage/workshops (42%) and the dealer where the motorist bought their vehicle in the first place (29%) are by far the most popular places to get the job done. Some motorists take their cars to other car dealerships selling their make, dealers selling other makes, and mobile mechanics, but they are a small minority.
Where a motorist takes their car for a routine service is closely related to the age of the vehicle in question. While only 17% of people with cars aged one year or less take their car for a routine service in an average three months, the vast majority of them (83%) return to the dealer who sold them their vehicle to get the service done.
Garage/workshop vs dealer where car was bought: place of routine service by vehicle age
On the other hand, owners of older cars (six years and up) are more likely to choose a garage/workshop for a routine service.
Jordan Pakes, Industry Director -- Automotive, Roy Morgan Research, says:
“Depending on your car’s age, model and mileage, it should be serviced at least once a year. But should you take it to the dealer who sold it you, or to an independent garage/workshop?
“A routine service through a dealership servicing program ensures that your car will be worked on by mechanics with the most up-to-date factory knowledge for your model. This is especially important for vehicles still within the warranty period, as it ensures they are legally protected in the case of faults or defects.
“Nearly three-quarters of cars aged up to two years old, as well as more than half of cars aged between two and five, are covered by warranties between three and five years – so the high proportion of motorists taking these cars to their original dealership for routine services makes a lot of sense.
“Many dealerships also offer capped service prices for set periods of time, certainly an added incentive for owners of newer cars to get their vehicles serviced at their dealer.
“As cars get older, their owners are less inclined to return to the original dealership for routine services: no longer bound by warranty, they tend to opt for the less costly option of garage/workshop servicing.”
Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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