Friday, February 20th, 2015


Growing Demand for End-to-End Sales Enablement Solution Fuels Global Expansion

SAN DIEGO, CA and MELBOURNE, AUSTRALIA -- (Marketwired) -- Feb 19, 2015 -- Seismic, the leading end-to-end sales enablement solution, today announced it will open an office in Melbourne, Australia during Q1 2015. The Melbourne office will serve as the headquarters for the Australia and New Zealand (ANZ) region and is Seismic's third location worldwide, alongside the company's global headquarters in San Diego, CA and a rapidly growing office in Boston, MA.

Seismic's Melbourne office will be led by Steven Pryce, the newly appointed General Manager for the ANZ region, and will support a team of account executives focused on growing the company's market base and customer presence in Australia and New Zealand. Pryce was previously a Managing Partner at Orpheus & Associates and the General Manager of the Asia-Pacific and Japanese regions at EMC Document Sciences, and brings to Seismic a deep understanding of the region and localized go-to-market strategies.

"We view Australia and New Zealand as a major potential growth area for Seismic," said Pryce. "Both countries have resilient economies, strong regulatory environments and an innovative, multilingual and increasingly mobile workforce. These are technology-savvy geographies that are investing heavily in CRM and customer-insight driven communications -- a perfect fit for Seismic's mobile first sales enablement platform."

Seismic is the only end-to-end sales enablement solution that increases sales productivity and marketing effectiveness. With a single software platform, marketing teams can easily create sales materials and make them accessible by sales reps on any device. Sales reps can then customize those materials and track how their prospects interact with them, increasing time spent selling and win rates, and improving customer relationships.

"Australia and New Zealand continue to represent some of the largest growing technology markets in the Asia-Pacific region, and are a regional hub for many financial services institutions, which represent a huge vertical industry for Seismic," said Doug Winter, co-founder and CEO, Seismic. "We are excited to expand our global footprint and bring our customer successes in sales and marketing effectiveness to the ANZ market."

Seismic's new Australian regional office is located at Level 9, 150 Albert Road, South Melbourne, Victoria 3205. Telephone +613 9685 7550.

About Seismic
Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness by delivering the right content at the right time on any device. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego and Boston, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Sigma West.


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Brittney Danon

(415) 834-5171


sales tools, online sales


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