Quips about high-flying kangaroos were unavoidable at last night’s annual Roy Morgan Customer Satisfaction Awards, with Qantas taking out both domestic categories.
Amid recent news its financial fortunes are turning around after some tough times, Australia’s longest-running airline proved it’s still got what it takes to keep its customers satisfied.
Winning both the Domestic Airline of the Year and the Domestic Business Airline of the Year, Qantas was a worthy victor, topping these categories for most months of 2014.
Perennial favourite Singapore Airlines struck gold for the third year running in the competitive International Airline of the Year Award. Clearly, the airline takes its slogan ‘A great way to fly’ very seriously.
Tourism and Travel winners:
- Domestic Airline of the Year Qantas (domestic)
- Domestic Business Airline of the Year Qantas (domestic)
- International Airline of the Year Singapore Airlines
Michele Levine, CEO, Roy Morgan Research, says:
“By winning the Domestic Airline of the Year for the second consecutive year, Qantas has shown the country that it’s back on top and doing what it does best: making air travel enjoyable for its customers.
“Its first-time win in the Domestic Business Airline of the Year category is another sign that Australia’s favourite home-grown airline is flying high.
“Singapore Airlines’ third International Airline of the Year Award begs the question: can this airline do any wrong? If only all international air travel was so pleasant.
“Our winners’ dedication to consistent excellence in customer satisfaction sets an impressive benchmark for the industry, and we congratulate them.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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