Thursday, February 12th, 2015 - BoydPR

Soprano DesignSecond release of award-winning technology follows Soprano’s red-hot Q4 2014, which saw increased expansion through strategic acquisition and multiple international tech awards


SYDNEY  (Feb. 12, 2015)Soprano Design, a leading global provider of mobile messaging technology for mobile network operators, today announced the release of SOPRANO GAMMA 2.0, the second generation of the company’s award-winning, enterprise-grade mobile messaging solution, which incorporates two exciting new capabilities: enhanced group chat messaging for business and interactive messaging.

Designed specifically for the enterprise, SOPRANO GAMMA is the world’s first integrated mobile messaging application to combine advanced security features with exciting IP-based interactive messaging while uniquely preserving SMS capabilities for last-mile coverage.

Group messaging is a must-have feature for any enterprise mobile messaging app. With SOPRANO GAMMA’s enhanced group chat messaging for business, users can mute conversations and can monitor participant actions such as opens, views and answers.

Interactive messaging goes beyond the market’s expectations to expand the work-flow management possibilities in a messaging context. It incorporates button-based and menu-driven interaction on the app, two functions that increase speed and accuracy of input, reduce common mistakes often attributed to typing on mobile keypads, and increase the possibilities of workflow scenarios such as system requests, confirmations, and event triggering.

“The release of SOPRANO GAMMA 2.0 is another large step forward for our market-leading technology,” Horden Wiltshire, CEO of Soprano Design, said. “It integrates visionary new functionality into the award-winning SOPRANO GAMMA framework that will help address the mobile messaging needs of enterprise customers that can’t be served by more traditional SMS technology.”

SOPRANO GAMMA 2.0 also includes developer tools that give businesses the power and flexibility to build their own custom forms tailored to their business needs, with API integration into existing systems and workflow processes.

“The feedback from the marketplace has been incredibly positive when we’ve previewed the new features of SOPRANO GAMMA 2.0,” Wiltshire said. “We’re confident that this next evolution will continue the trajectory of success demonstrated by our award-winning app since its launch in 2014.” 

Q4 Success

The release of GAMMA 2.0 in Q1 2015 comes on the heels of Soprano’s very active and very successful fourth quarter in 2014, said Horden Wiltshire, CEO of Soprano Design.  
In late 2014, Soprano Design acquired SITmobile, the leading Spanish and South American provider of mobile messaging solutions. The acquisition provided Soprano Design with an instant footprint in Spain, Brazil, Colombia and Chile. 

With the acquisition, Soprano Design now is the world’s largest mobile enterprise messaging software company for mobile network operators, with more than one billion group enterprise messages delivered annually worldwide. 

The company also garnered a slew of global technology awards in 2014. SOPRANO GAMMA was named one of Australia’s top three best new product technologies of 2014 in the Australian iAwards as well as winning best enterprise software app in Europe in the 2014 Appster Awards in London. It also was named the most innovate communications technology solution at the 2014 Asia Pacific ICT Alliance (APICTA) Awards in Jakarta, Indonesia.

Also in 2014, Soprano Design was named one of Australia’s Deloitte Technology Fast 50 companies and Deloitte’s Asia Pacific Technology Fast 500.

Soprano Design, a 20-year old technology company based in Sydney, is a strategic technology partner to 15 mobile network operators in four major global regions, including Telstra in Australia, AT&T in the United States, EE in the UK and Starhub in Singapore. Wiltshire said the company recently signed another large Asian mobile operator in a deal that will be announced later in 2015.

About Soprano Design

Soprano Design is the leading provider of mobile enterprise messaging technology for mobile network operators and global enterprise customers, with more than one billion group enterprise messages delivered annually worldwide.

Soprano is the premier enterprise messaging partner for Telstra, one of the world’s largest telecommunications companies, and is a strategic partner to 15 mobile network operators in four major global regions, including AT&T in the US, EE in the UK and Starhub in Singapore. Soprano solutions are actively deployed by more than 1,000 enterprise and government organisations worldwide, including 25 Fortune Global 500 companies.

Founded in 1994, the company is headquartered in Sydney, Australia with regional offices in Asia, Europe, North and South America. 

Media contact:

Shuna Boyd
T: +61 2 9418 8100
[email protected]


Contact Profile

Shuna Boyd

P: +61 02 9418 8100
M: +61 0419 415 301

Horden Wiltshire

Horden Wiltshire is Soprano Design’s Chief Executive Officer and has served in this role from early 2012. Horden is a seasoned technology executive specialising in managing global high-growth companies, and he has held leadership roles in the mobile industry for more than 10 years.

Since joining the business Horden has overseen the rapid acceleration of the company’s expansion through organic growth into new markets, and he has seen the business emerge as a global leader in the enterprise messaging industry. He has inspired operational improvements and product innovation initiatives that have led to significant business’ expansion into Asia, Europe and the United States, and he has established a global executive team to manage operations, sales, finance and marketing efforts as the company now conducts the majority of its business outside of Australia and New Zealand.

Prior to joining Soprano, Horden served as the CEO of the mobile solutions company Mnet Group (ASX:MNZ) and its forerunner m.Net Corporation for nine years. In his time as CEO Mnet enjoyed rapid growth; being listed in either the Deloitte Fast 50 or the BRW Fast 100 over three consecutive years. Mnet won numerous industry awards and was named the prestigious B&T Digital Services Company of the Year. Horden has held directorships at a number of technology companies and possesses extensive practical M&A experience within the sector. Horden’s earlier successful career in the Royal Australian Navy culminated in command of the state of the art Collins class submarine HMAS SHEEAN.

Horden’s academic qualifications include BE (Hons), MBA and MSc (Technology Commercialisation)

Horden Wiltshire, CEO
P: +61 2 9900 2200
M: +61 418 886 061


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