GOLD COAST, QLD: As CEO of Every Ounce Counts, an on-line coupon marketing business, Tim Gosper has initiated a community project that turns spare change into big bucks for sporting clubs to put towards new equipment, grounds maintenance, uniforms and other expenses.
The new initiative is called ‘Allcodes’, a game day programme published weekly and distributed to 27 Gold Coast junior and senior clubs. Allcodes provides the information needed for the day’s matches including player information and local comp news, and it also features useful, money-saving coupons to redeem at local businesses such as family restaurants, sporting goods stores, leisure activities, and more.
Five thousand copies of the programme are delivered to the clubs every week on a Friday night, where they are then made available to spectators for a gold coin donation. And as all printing and distribution is covered by Every Ounce Counts, all money generated from spectators’ spare change goes directly to the clubs, potentially raising five thousand dollars collectively each week.
Gary Phillps, Operations Manager of the Juniors League is thrilled with the AllCodes concept. “We obviously can’t afford to be picking up the tab for an advertising vehicle, but we definitely appreciate the principles behind AllCodes. It’s little work on our part - once the programmes are delivered, it’s up to the clubs to collect the coins as they hand them out, and thanks to the great response from spectators the money raised is really adding up.”
The sporting community is not the only group who profits from the Allcodes initiative. The game day programmes provide a truly low cost marketing opportunity for local businesses to be seen by thousands of pairs of eyes each week.
“It truly is a win-win situation for everyone in the community,” Tim Gosper explained. “Sporting clubs now have a regular boost of income, and local businesses have an opportunity to market directly to a receptive audience at a fraction of the cost of other mediums. And of course consumers have access to special deals and offers that help to stretch their dollar further.”
With plans to extend into other sporting codes and other districts in the near future, Allcodes will be kicking more goals for communities for a long time to come.
Every Ounce Counts
Allcodes is an initiative of Every Ounce Counts, a Gold Coast business that provides low cost, local marketing solutions for small business. Tim Gosper is available for comment or interview any time Mon-Sat at Southport office or other Gold Coast locations with 24 hours notice. (Not available from 10th May - 22nd May)
P: (07) 55 280 840
M: 0414 228 632