Wednesday, April 28th, 2010 - Bad Backs

- Multi-purpose inflatable pillow support
- Designed by physiotherapists
- New to Bad Backs (
- RRP $29.95

A new and innovative portable back support product, The WondaWedge, has been released by Bad Backs (

Ideal at the beach, camping or just relaxing at home, this clever inflatable pillow provides all the support required for tired, achy backs, allowing the user to sit, recline or lie down comfortably, wherever they might be. And with more than 80% of people suffering back pain at one time or another, access to comfortable seating, on the go, is becoming increasingly important.

Priced at $29.95, the WondaWedge is significantly cheaper than other portable seating options, and it’s covered in a faux suede finish for ultimate comfort. Weighing in at a mere 500g, it’s remarkably lightweight and can can be easily inflated and deflated for maximum portability.

Designed by physiotherapists, the WondaWedge comes complete with a water-proof protective groundsheet, attached to the main pillow, so there’s no need carry extra towels or sheets. The groundsheet also acts as an anchor providing extra support to the pillow so there’s no need to prop it up against anything, just sit right back and the WondaWedge will support your full weight without sliding out from under you.

Managing Director of Bad Backs (, Felicity Wood, says that her customers have found a variety of unexpected uses for this unique product.

“We originally viewed the WondaWedge as more a portable seating product, but some of our customers are using it at home to relieve a range of ailments including sleep apnea, snoring, GERD (Gastroesophageal reflux disease), and respiratory problems such as asthma and emphysema.

“The WondaWedge is also useful for people recuperating from illness at home, allowing them to remain in bed, but in a more comfortable upright position, and I know of some customers who use it to relieve tired and achy feet and legs, by simply propping it under the knees,” explains Felicity.

Inflatable, lightweight and portable
Water resistant with waterproof ground sheet included
Faux suede finish
Use indoors or outdoors
Weight only 500g

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Bad Backs

Bad Backs ( is Australia’s number one destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum. Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’. Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback. Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management.

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of in the USA.
Rebecca Camilleri
P: 0407832093
M: 0407832093


WondaWedge, back support product, GERD, asthma, emphysema, back pain, sore legs



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