Tuesday, February 3rd, 2015 - Roy Morgan Research

From food to graffiti, sunsets to babies, selfies to more selfies to yet more selfies: the number of Australians 14+ who regularly upload pics to photo sharing websites has almost tripled since 2012, from 1.5 million (8%) to over 4.3 million (23%) last year, data from Roy Morgan Research shows. 

Within the past year, mobile phones have overtaken computers as the device most often used to upload photos. In the year to September 2014, 3 million Australians uploaded photos via their mobile in an average four week period, while 2.5 million used a computer.

Number of Australians who upload photos to sharing sites in an average four weeks

 

Source: Roy Morgan Single Source, October 2011 –September 2014, average annual sample = 51,212 Australians 14+

Tim Martin, General Manager - Media, Roy Morgan Research, says:

“It makes sense that mobile phones have risen quickly to become the dominant device used to upload photos. 64% of Australians now use a smartphone, and 85% of these owners use it to take photos.

 

“There are multiple photo sharing sites around including Facebook, Pinterest and Tumblr, but Instagram has been the big winner in the mobile photo sharing explosion. All it takes is a few taps to take a photo, apply a filter, add a hashtag or eleven and send it off into the ether for all friends, followers and strangers to see.

 

“Roy Morgan Research has also just added a new player, Snapchat, into our Single Source survey, and initial results will be available soon.”

View this release in full on our website.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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Keywords

telecommunications, technology, social media, instagram, facebook, pinterest

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