Sunday, February 1st, 2015 - SVB Group


 Melbourne – SVB Group has announced the public beta of Zapiator, a cloud-based platform that will help users around the globe spot local trends. The Zapiator platform ( allows users to analyse and make local decisions about any specific area of the world.

It allows users to integrate their own data with ease and gather local information, not previously seen. A user chooses a map location and then identifies a distance or drive time, with mode of transport around that location and point of interest information, if needed. A comprehensive report is then provided about that location. Users can segment and download their data based on travel time or distance and then run mail merge independently.

Sameer Babbar, CEO of SVB Group, said that Zapiator can solve a wide variety of problems that were previously too hard or too expensive.

"Our private beta customers have validated this over the last few months, by solving their own unique problems,” Mr Babbar said.  “Emergency services like police, fire and ambulance can now easily plan and locate the centres that allow maximum population to be reached at an optimum time.  Commercial businesses can benchmark revenue potential of locations, by combining population with per capita consumption. We are able to provide a gamut of data directly, we look to partner with organisations that bring this capability as an easy extension of our platform.”

Mr Raghu Raj Kumar, Director of Eden Exchange commented, “Our business deals with brokers and investors who buy, sell and invest in business. While you can always look at the books and see how a business has done in the past, is great because it helps you quantify the market potential and market share of a business. This significantly reduces the risk of transaction when assessing business valuation.”

Rory Gleeson, founder of social media start-up Whatsupdata and among the early users of Zapiator, was excited about forthcoming social data integration with Zapiator. He said, “It will aid benchmarking of a location, based on its social foot print as well as social influence.”

The platform is available now in free beta and there are hundreds of early stage users including from IBM, Telstra and number of market research and consulting organisations.

We will be shortly introducing geocoding and social media functionality where you will be able to investigate your own customers and what social media is talking about” said Kamal Parmar, Technical Director of SVB Group.

“It is a good team effort and ability to get advisors of international repute, has helped us,” Kamal added.

Praise for

“Zapiator has a nice clean and performing interface” Graeme Browning, internationally regarded GIS Guru.

“Quite innovative...” PS Roy - Geospatial Chair Professor, University of Hyderabad. 

“User Experience is great, it's fast and simple to use”, Madhumita Mund Rao, Director of data development- Pitney Bowes software. 


Core capabilities

  • Over 150 categories of point of interest data, global road network data
  • Build drive time, cycle time, walk time catchment around a selected point
  • Generate distance buffers around a selected point
  • Analyse statistical patterns for point of interest data around a selected point
  • Analyse statistical patterns around a point for user data


To Use

  • Visit
  • Login or register
  • Click Run Zapiator (select your location)
  • You can select more than 150 categories of Point of Interest and your own map data
  • Benchmark or analyse locations
  • While in beta it is completely free and credit card information is NOT required



Draws drive time distances


Draws Buffer Zones


Pulls out relevant data and analyses the statistics.


Segments your data




For further information and interviews please contact Sameer Babbar [email protected]

SVB Group

Level 27, 101 Collins Street,

Melbourne, VIC 3000

P: +61 3 9653 6441

F: +61 3 9653 6443

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SVB Group

SVB Group is a boutique organisation that specialises in helping executives make critical business decisions to drive innovation, enhance customer engagement and improve bottom line by transforming data into insights and drive real ROI. 
SVB Group is headquartered in Melbourne, Australia

Sameer Babbar
M: +61419482269


Big-Data, Analytics, Map, Hyperlocal, Data, information, point of interest, decisions, Zapiator, local, global, location, platform, travel time, social media, network, cloud hosted




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