Friday, January 9th, 2015

Strategic Marketing Veteran Doubles Down on Experiential

AUBURN HILLS, MI -- (Marketwired) -- George P. Johnson Experience Marketing (GPJ), the world's leading experiential marketing agency, welcomes industry veteran Darrell Coetzee as General Manager of its Boston and New York City offices.

With twenty years of agency and brand experience, Coetzee is a proven leader with a track record of growth, creative excellence, and strong client relationships. He has led campaigns for some of the world's most admired brands, including; Audi, American Express, Delta Airlines, Evian, Google, and Hertz and with partners such as Madison Square Garden, USTA, USGA, PGA, Yankees, Formula1, and IMG Fashion.

Most recently at Jack Morton as Head of Consumer Marketing, Coetzee was instrumental in defining, growing, and repositioning the business segment. Prior to Jack Morton, he was Managing Director at MKG, and has also previously served as SVP Global Business Director for Momentum Worldwide as well as holding Account Director positions at Ogilvy and Mather in Cape Town, London, and New York.

"Coetzee's leadership and vision in experiential marketing and his commitment to relationship building and results are unmatched. His strategic acumen and focus on both creative and delivery will make him an invaluable asset to our team," said Chris Meyer, CEO of GPJ.

With his specialization in experiential marketing and record of growth, Coetzee is well positioned to develop new business verticals and expand existing accounts. "I couldn't be more excited to join such a passionate, creative, and original team. As the industry continues a monumental shift to experiential marketing, I look forward to being at the forefront with GPJ, growing the business and seeing amazing results for our clients," said Coetzee.

About George P. Johnson (
GPJ is the world's leading experience marketing agency. It enables leading brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, sports, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, an independent, global network of complementary, wholly-owned agencies. ( Follow GPJ at

Media Contact: 
Scott Kellner 
VP, Marketing 
George P. Johnson Experience Marketing 
Email: [email protected] 
Phone: 650.226.0649 


George P. Johnson, GPJ, marketing, technology, health care, consumer goods, finance, sports, Project: WorldWide, brand, branding


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