The Stylist Collective, an initative for collaborative product and brand styling campaigns founded by Australian Stylist Helen Edwards, has launched today with a Christmas Styling spread on Recycled Interiors Blog, and across social media.
The Stylist Collective works as a collective group of Stylists, to create projects and campaigns for individuals and businesses. "Whether you have a residential, editorial or brand requirement, the Collective will join our experiences and creative skills, to bring the best results, collectively. We are passionate about creating beautiful interiors, designs and images" says Helen Edwards, Founder of the concept.
You can read more here
The Stylist Collective is a unique marketing platform for brands, offering collective styling and editorial content in a way that has not been seen before. Each Stylist will style and shoot the campaign at their own location, the images will be collated and shared across social media, and then provided to each brand involved in the campaign.
The group has a broad reach of over 90,000 people across their combined followers, readers and customers and offers:
– Product, Brand and Promotional Collaborative Styling across the group: incorporating styling for editorial and promotional content & production of images for product/brand in their respective styles and locations. They will style and then take product shots, leading to a group product at the end.
– Inspiration and ideas for Australian style via the Stylist's websites, blogs and social media.
– Promotional and referral opportunity for collaboration on projects.
– In home consults via individual practices, and joint briefs where appropriate.
– Collaborative Styling and Images for editorial content: For magazines and other editorial content, the Collective will arrange to have some of the team on location for a shoot, or collectively style product or themes from their own locations.
"We aim to support a range of brands, in particular locally made, sustainable and ethical businesses. We believe the unique combination of our different approaches, styles and creativity together, will provide a much richer product, than one of us alone. This is a very unique concept in the Australian Interiors and styling industries" says Edwards.
"Our primary focus is on taking your brief and having each of the Stylists create a series of images with the same products, which can then be combined to create a collective product – collaborating with style".
To read more hop here.
Their first project – "A Stylist Collective Christmas" has gone live today on Recycled Intetriors blog with products supplied, with thanks, from One Two Tree, Little Puddles and Divine Drops.
See more at www.recycledinteriors.org
If you are interested in working with the Stylist Collective you can contact Helen on [email protected] or phone 0410 301267
Follow the Stylist Collective on Instagram #thestylistcollective
Blogger, Stylist, Author , Wellbeing Expert & Charity Founder
Helen is the founder of Recycled Interiors. She encourages people to use a blend of sustainable, locally designed, upcycled and vintage pieces in decorating their homes. Helen curates, writes and creates most of the content, including images for the blog. A keen DIY’er, vintage lover and passionate advocate for human rights, sharing resources and saving our precious planet, Helen lives in Adelaide with her family and writes daily at Recycled Interiors, as well as offering her styling services, homewares store and creative workshops. She is a PhD Candidate and has published 2 ebooks, a children’s picture book, and has 2 mobile Apps due for release at the end of 2014.
Helen has recently featured in The Advertiser SA Weekend Magazine, Adelaide Matters, The Sunday Mail Home Magazine, the December 2014 edition of Australian House and Garden and the December 2014 edition of “Junkies Magazine”. She writes regularly for realestate.com.au and collaborates with a range of brands including Chalk Paint by Annie Sloan. She has also recently assisted Megan Morton Stylist on a shoot for Fete Press. She describes herself as a classic “slashie” and multi creative and has always been an op shop and vintage fanatic since her hippie parents introduced her to the magic of dusty second hand shops when she was just a little girl. Her own home is decorated in vintage, quality pieces and a few other items she has fallen in love with along the way. It is the blend of old and new that makes her heart skip a beat.
Helen says she is most importantly, the proud Mum of three sons. She has lived with type 1 diabetes since she was 12 years old and is permanently connected to an insulin pump. She founded an online counselling service and diabetes charity Diabetes Counselling Online, back in 2001 when there was no social media and people had no idea how email counselling could even work and is a highly respected part of the International diabetes field. She still manages this support service and blog.
There are lots of ways to work with Helen including:
Freelance Writing & Photography – Helen writes for a number of other sites and has written articles for various publications, as well as providing the photography for the piece. She is always happy to contribute to articles, websites, blogs and other collaborations.
Brand Ambassador and promotion – Helen can work with you around styling your brand or product. This may include sponsored posts, advertising, attending events and more. Contact for Media Kit and to chat about whether our brands are a good fit.
Styling- Helen can style for residential projects, styling and staging to sell your character property & commercial. She can also style for Editorial and Advertising Content.
Blogging – Helen is a very experienced blogger and always looking for ways to collaborate. Collaborating on a project idea, sharing your creative or DIY work/business with her readers, or advertising on Recycled Interiors are all options.
Collaborative Creative Workshops- do you have ideas for collaborating on creative workshops? Perhaps you would like to use our Adelaide Studio? Drop Helen a line.
Starting in early 2013, Recycled Interiors has grown extremely quickly and has become known as a place to read daily posts about how to make mindful and ethical choices in your interior decorating and design, without compromising on style. Creative ideas for DIY, upcycling, vintage and sustainable, locally designed, contemporary pieces, creates a home that is unique, beautiful and sustainable.
Recycled Interiors has a focus on health & wellbeing – in the home, at the individual level and from an environmental perspective – believing that design, architecture and interior decoration should focus on the health of people and planet, alongside function and form. We encourage people to use a blend of sustainable, locally designed, upcycled and vintage pieces in decorating their homes.