Tuesday, December 2nd, 2014 - Pastel Dress Party

Bridesmaids may be used to feeling second best in their cookie-cutter gowns, but Pastel Dress Party’s mission is to change exactly that. A new online service, Pastel Dress Party matches brides and bridesmaids with their very own e-stylist to design custom-made dresses that are not only affordable, but fit each bridesmaid’s unique figure in the most flattering way. Free colour swatches are provided along the way to ensure the bride and bridesmaids create exactly the colour and design they’re envisioning. Once sent into production, the dresses are shipped to anywhere in the world within 40 days at no extra expense. At an average price of $140 to $200 USD per dress, Pastel Dress Party’s service comes at a fraction of the cost compared to major retailers or other tailoring services.

Co-founder Karen Tsoi needed an affordable, custom-made dress herself and created Pastel Dress Party as a solution to her own problem. With an estimated 130,000 weddings having taken place in Australia already in 2014, and an average of four to five bridesmaids in each wedding, there aren’t many reputable stores that can provide affordable, custom-made gowns within 40 days. “In our first year of business, we’ve helped bridesmaids all over Australia, North America, Asia and the UK feel beautiful in a dress that compliments her figure, almost as if it’s her own wedding day. That is, without compromising quality or costing a fortune.”

Karen met her co-founder Janny Lam in college while studying engineering and the two quickly bonded over their mutual passion for fashion and tech. Focusing on their burgeoning company full-time now, the women are preparing for the upcoming wedding season where over 2.6 million weddings are anticipated for 2015 across Australia, the US, Canada and the UK.

About Pastel Dress Party

Pastel Dress Party is an online service that provides beautiful, custom-fit dresses for bridal parties and special occasions. The dresses are high quality, affordable and versatile enough to wear time and again. Each dress is handmade according to the client’s chosen style, color and measurements. Pastel Dress Party ships its dresses worldwide within 40 days. For more information, visit www.pasteldress.com.

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MEDIA CONTACT:

Karen Tsoi, Co-Founder
Pastel Dress Party
[email protected]

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Pastel Dress Party


Pastel Dress Party is an online service that provides beautiful, custom-fit dresses for bridal parties and special occasions. The dresses are high quality, affordable and versatile enough to wear time and again. Each dress is handmade according to the client’s chosen style, color and measurements. Pastel Dress Party ships its dresses worldwide within 40 days. For more information, visit www.pasteldress.com


Karen Tsoi
W: www.pasteldress.com

Keywords

bridesmaid, bridesmaids, custom gown, custom dress, wedding, wedding industry, custom dress, custom wear, tailored gowns, tailored dress, engaged, engagement, wedding planning, bridal wear, wedding dress

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