Australian owned and operated Murray River Organics has high expectations for its market growth in China following the announcement of the China-Australia Free Trade Agreement.
With its exports to overseas markets set to nearly double in the next financial year, the largest fully integrated producer of organic dried vine fruit and clusters in Australia is eager to enter the world’s second largest economy and capitalise on its fast growing middle class.
“Last year, our exports accounted for less than 10% of revenue, it now represents almost half and, based on current contracts, should be reaching near 80% in next financial year,” said Erling Sorensen, Director of Murray River Organics. “Our Gobble products are popular in supermarkets across Greater China, yet high tariffs and the requirement to export our product with Chinese Organic certification have made it difficult to gain any real traction in the mainland Chinese market. We are currently in the process of being certified for the Chinese Organic Standard and, as a result of the recently announced Agreement, we anticipate strong growth in our exports to mainland China during the next four years.
“We are also looking to strengthen our penetration in the domestic retail market. As our Gobble range of healthy snacks is so popular overseas, we would love our high quality Australian organic dried fruit to be available to local consumers on supermarkets shelves.”
Under the terms of the Agreement, the current 10% import duty on dried vine fruit in to China will be eliminated within four years.
“Trade agreements play a pivotal role in our sustainability and success of Murray River Organics and more broadly Australian agriculture. It is integral to achieving our aggressive growth strategy to considerably expand our reach into the Asian region over the next 18 months,” Erling said.
Murray River Organics has already greatly benefited from past trade agreements, being able to successfully enter markets in Korea and Japan following the government free trade agreements. These international capabilities were recognised in 2013, when the company won the Governor of Victoria Export Award.
“By venturing into new markets and investing to expand production, Murray River Organics has significantly grown the premium Australian produce market internationally,” said Minister for Trade and Investment, Andrew Robb. “The company serves as a strong example of the opportunities that can flow from free trade agreements.”
Murray River Organics
Taking pride in its ability to govern the quality of products from farm to delivery, Murray River Organics owns the largest acreage of organic vineyards in Australia throughout the Sunraysia region of Victoria and New South Wales. Producing an innovative range of 100% Australian dried fruit through sustainable farming, Murray River Organics is dedicated to ensuring a healthier planet for future generations. All dried fruit is processed and packed in its state of the art processing facilities with laser sorter, x-ray machine and metal detector before being delivered to consumers around the world.
Alex St Claire PR