The search for South Australia’s most stylish racegoer will heat up at the Bordertown Cup next month as the town’s newly redeveloped racecourse takes centre stage.
In a day of action both on and off the track, the winner of this year’s Bordertown Fashion at The Races competition on Sunday, December 14 will progress to the Limestone Coast regional final of the 2014-15 competition, held in Penola in April.
The overall winner of the year-long, state-wide competition will take home an Alfa Romeo MiTo, while the runner-up walks away with a $3000 wardrobe and styling session from fashion partner Perri Cutten.
Sixteen Fashion at The Races finalists will be selected from more than 26 South Australian race meets throughout the year, culminating in the state final at Morphettville in 2015.
Racing enthusiasts can also marvel at the extensive work undertaken to improve the Bordertown Racecourse. The $150,000 project included recambering, grading, fencing and resowing the entire track.
In recognition of the hard work that went into this project, the Bordertown Racing Club was awarded the 2014 Most Outstanding Achievement Award by a Club at Thoroughbred Racing SA’s annual awards night in August. The redevelopment means races can now run at Bordertown over a greater range of distances including 1000m, 1600m and 2100m.
Bordertown Racing Club president Max Fryar said attending the annual Cup is a great way to celebrate the festive season.
“It’s a good excuse to get friends and family together and enjoy the lead-up to Christmas,” Mr Fryar said.
“There’s something for everyone at the Bordertown Cup, from those hoping to take home a fashion prize to avid racegoers keen on watching all the action on the track. It’s also perfect for families, with live music and free entertainment for children.”
Archie the horse, a much-loved Stable Stars club character, will also make a guest appearance and is sure to delight the young and young at heart.
Mr Fryar paid tribute to the dedicated and generous locals who helped make the track overhaul a reality, including project manager Peter Murch, who oversaw the project and donated equipment and more than $60,000.
“The committee, contractors, council and the community worked extremely hard to accomplish this significant redevelopment,” Mr Fryar said.
“Our facilities are more impressive than ever before, creating a better experience for everyone involved.”
Entrants to Fashion at The Races must be 18 or over and will be judged on appropriateness of the outfit for the particular event, originality and confidence, attention to detail with accessories, appreciation of current fashion trends, grooming and deportment.
Thoroughbred Racing SA Marketing Manager Jane Wellington said the competition’s judges at Bordertown are looking for someone who dresses with class and style as well as a touch of personality.
General admission entry to the races is $15 for adults, $10 for concession card holders and children under 17 enter free. Gates open at 11am.
Fans can follow the progress of their favourite Fashion at The Races finalists and check out the competition at www.facebook.com/TheRacesSA