Thursday, November 20th, 2014

NAPA, CA -- (Marketwired) -- Retail Realm Chairman, Afshin Alikhani and Microsoft Commerce and Retail Marketing Leader, Duncan Taylor, today formally announced the go-to-market strategy for the new "Microsoft Dynamics Retail Essentials with Retail Realm" product, in a webinar, to the Microsoft Partner and Reseller community. This eagerly awaited and much talked about Microsoft Dynamics Retail Essentials product (which was showcased at Retail Realm's Technology Conference in Las Vegas last April) represents Microsoft's first major push into the SMB marketplace with a new solution. The collaboration between Microsoft Dynamics and Retail Realm (both from the technical development and go-to-market planning points of view) are testimony, furthermore, to Microsoft's full and on-going commitment to the Retail sector. On new install, this retail specific solution installs with the Retail Realm add-on embedded. "Microsoft Dynamics Retail Essentials with Retail Realm", which will be available to End Users in North America, EMEA, Latin America (including the Caribbean) and Asia Pacific in late February 2015, is but the first in what will be a series of new releases, by Microsoft, for the retail sector over the next few years.

The first priority is to ensure that existing and new Retail Realm Partners and Resellers are fully conversant with and ready to sell and install "Microsoft Dynamics Retail Essentials with Retail Realm". All Partners and Resellers will be required to be trained and certified in Microsoft Retail Essentials before they can add "Microsoft Dynamics Retail Essentials with Retail Realm" to their sales portfolios. To this end, a detailed training calendar has been devised with courses due to be delivered, to begin with, between 1st December 2014 and end March 2015 in locations as far flung as Napa (CA), London (England), Dubai (UAE), Singapore, Johannesburg (South Africa), Mexico, Sydney (Australia), Manila (Philippines), Atlanta (GA) and Miami (FL). The full Course calendar is available on the Retail Realm website ( Training content includes in-depth, hands-on introduction to the solution and its full feature functions and, of course, full instruction on customer migration. Developers will also be pleased to learn that a course for Programming with Retail Essentials has been created specifically for them.

"Microsoft Dynamics Retail Essentials with Retail Realm" is an on premise solution, based on the Dynamics AX platform but with the non-retail specific aspects of AX "switched off". Currently certified "AX for Retail" Partners and Resellers should be aware that they too will need training and accreditation to sell this product. Also, as previously explained, this product is but the first in a number of planned developments and Resellers are reminded that Dynamics RMS is still very much alive and well and will remain fully supported until 2021 (in fact, those familiar with Retail Realm will know that RR Utilities version 17 for RMS was released only relatively recently, on 11 September 2014).

Existing Partners/Resellers wishing to sell "Microsoft Dynamics Retail Essentials with Retail Realm" are asked to contact their Partner Account Managers (PAM). The new product also lends itself well to Partners/Resellers who are not yet part of the Retail Realm family and newcomers, who are most welcome, are requested to email[email protected] with contact name, company name/address, telephone number and website address. The relevant Partner Account Manager for the territory will then follow up as quickly as possible.

For further information please e-mail your enquiry to: [email protected]

About Retail Realm: For almost two decades multinational company, Retail Realm has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail and the newly announced"Microsoft Dynamics Retail Essentials with Retail Realm". The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail.

Media Contact:
Authumn Wiltshire
Retail Realm
+ 1 (707)-940-4765
+44 (208) -123- 5034
[email protected]


Retail Realm, business, software, management, retail, Microsoft Dynamics



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