Award winning businesses Soprano Design and SITmobile to leverage their geographical footprint to expand mobile network operator coverage and target additional verticals
SYDNEY (Nov. 18, 2014) – Soprano Design, an Australian-based leading global provider of mobile messaging technology for mobile network operators, today announced the acquisition of SITmobile, the leading Spanish and South American provider of mobile messaging solutions, to form the largest business of its kind in the world.
The terms of the transaction are confidential.
“This acquisition caps off an incredible week for Soprano Design,” said Dr. Richard Favero, Executive Chairman and Founder of Soprano Design. “Not only are we celebrating our 20th anniversary, we’ve doubled the size of our company and now are the largest enterprise mobile messaging software company selling to mobile network operators globally.
The transaction provides Soprano Design with an instant footprint in Spain, Brazil, Colombia and Chile through which to deliver its award-winning Soprano Mobile Enterprise Messaging Suite (MEMS) and the secure mobile messaging application Soprano Gamma. Similarly, the SITmobile messaging platform will be made available to Soprano Design customers to deliver rich multi-channel marketing campaigns, escalation management, emergency communications and business process automation.
“Soprano has developed a very successful business model in helping the enterprise and government customers of mobile network operators (MNOs) leverage the benefits of mobile communication. With our multi-media, multi-channel and highly secure software modules for MNOs we are able to rapidly deliver messaging solutions with the features required by Fortune 500 organizations,” said Favero.
“The integration with SITmobile lets us rapidly expand our geographic footprint while simultaneously adding products that are focused on delivering and tracking marketing and emergency communications.
“Soprano has been a long term and globally recognized innovator of enterprise messaging solutions. By bringing together these fantastic Soprano and SITmobile teams, who operate in the most dynamic markets in the world, our innovation capability is dramatically enhanced.”
Enric Solé, co-founder of SITmobile together with Marc Bonavia, said: “Our deal with Soprano allows SITmobile to take its technology and expertise, developed in the Spanish and South American markets, to the UK, US, Northern Europe, Asian and Australian markets.”
“We have always believed in an expansion model based on creating local start-ups to provide a local focus to our clients’ messaging needs. Scaling up with Soprano allows us to increase our rhythm of growth in other countries while maintaining our commitment to servicing local needs,” added Marc Bonavia.
Integration of Soprano and SITmobile will be completed by 30 June 2015 with the company headquarters remaining in Sydney, Australia. Soprano will maintain and grow the global team, as it continues to acquire customers across its core markets of Finance, Health, Education, Social Services, Retail/Hospitality and Transport/Logistics.
Enric Solé will become the Vice President, LATAM, Soprano Design, to continue to grow markets in South America, while Marc Bonavia will become the Vice President, Europe, Soprano Design, to further grow and integrate SITmobile with Soprano across Europe.
The result of this integration significantly improves Soprano’s operational metrics: the Soprano group enterprise message volume will exceed 1 billion annually.
The global footprint results in 20 offices in London, Manchester, Amsterdam, Stockholm, Cluj-Napoca, Bucharest and Barcelona in Europe; Sao Paulo, Rio de Janeiro, Medellin and Santiago de Chile in South America; Seattle and Atlanta in USA; Singapore and Kuala Lumpur in Asia; Sydney, Melbourne and Perth in Australia; and Wellington and Auckland in New Zealand.
About Soprano Design (www.sopranodesign.com)
Soprano Design is the leading provider of mobile enterprise messaging technology for mobile network operators and enterprise customers worldwide. Soprano is the premier enterprise messaging partner for Telstra, one of the world’s largest telecommunications companies, and is a strategic partner to 15 mobile network operators in four major global regions, including AT&T in the US, EE in the UK and Starhub in Singapore. Soprano solutions are actively deployed by thousands of enterprise and government organizations around the globe.
Founded in 1994, the company is headquartered in Sydney, Australia with regional offices in Asia, Europe, North and South America.
About SITmobile (www.SITmobile.com)
SITmobile is the leading Spanish and South American service provider of enterprise mobile messaging solutions. SITmobile provides Push strategies in order to meet marketing needs, optimize communication processes and exploit business opportunities.
The company founded in 2001 in Barcelona, Spain, has local offices in a several Latin American cities including São Paulo, Rio de Janeiro, Medellín and Santiago de Chile.
The company evolution has been recognized with several awards, such as the Spanish Crown Prince of Girona Enterprise Award (2011) and the Barcelona Enterprising Capital Award (2010).