Wednesday, November 5th, 2014 - BoydPR

Soprano DesignAward-winning product delivers exceptional set of IP-enabled features and capabilities without excluding business and enterprise users who still must use SMS

SYDNEY (Nov. 5, 2014) – Soprano Design, a leading global provider of mobile messaging technology, today announced the launch of SOPRANO GAMMA, a next-generation, enterprise-grade mobile messaging solution poised to unlock a new era of innovation in the $50 billion business messaging market.

SOPRANO GAMMA, a highly secure, enterprise-grade mobile messaging solution, provides the world’s first  integrated application that delivers exciting IP-based interactive messaging while uniquely preserving SMS capabilities for last-mile coverage.

“One of the central challenges for enterprise mobile messaging isn’t to replace SMS, but to find a way to provide a feature-packed, multimedia and secure IP-enabled experience without excluding those users who have to use SMS,” said Horden Wiltshire, chief executive officer of Soprano Design. “SOPRANO GAMMA helps businesses make an orderly transition from SMS to a rich multimedia IP-based messaging experience without sacrificing the reach that only SMS provides.

“To our knowledge, we are the only company to offer this unique combination of platform, security features and IP/SMS integration.”

SOPRANO GAMMA brings new security and multimedia features to existing systems while combining IP with SMS into a common experience that enables an enriched IP-based mobile messaging experience for users. It also provides features such as read acknowledgement and auditability that are critical to business users.

Several large enterprise customer trials of SOPRANO GAMMA now are underway in Australia and Europe, Wiltshire said, and the company plans to announce its first customers before the end of the year.

Soprano also plans to leverage a unique distribution model for the product. Through its mobile network operator distribution partners, including Telstra in Australia, Soprano today has access to 75 percent of the Global Fortune 1000 in industries such as transportation, logistics, financial, healthcare, education, construction and government.

The consumer market for mobile messaging applications is white-hot, illustrated by Facebook’s recent $22 billion acquisition of WhatsApp. However, consumer-focused, mobile messaging apps have failed to gain traction in the lucrative business market because they fall short of the necessary compliance, security, integration and performance capabilities required for most business use cases.

Perhaps more importantly, they cannot reach offline users with the type of immediacy that SMS can. This last-mile coverage is paramount to business productivity.

“The B2B messaging market is ripe for disruption, but it won’t be led by the ‘free’ apps such as WhatsApp that don’t meet the specific needs of the business market,” Wiltshire said. “We believe SOPRANO GAMMA is the killer solution that will unlock new use cases for business.”

The B2B mobile messaging space is already a $50 billion market, primarily comprising SMS revenue, and Jupiter Research estimates it will grow to $70.1 billion by 2016 as the market shifts to IP messaging. Its growth will be driven by everyday B2C uses such as SMS password verifications, package delivery alerts, consumer loyalty programs and a myriad of internal B2B productivity uses of SMS.

SOPRANO GAMMA recently was named one of Australia’s top three new technologies of 2014 in the Australian iAwards, which recognise and reward the ICT innovations that have the potential to have a positive impact on the community – at home, in the office and on a global scale. The product also has been shortlisted for the UK 2014 Appster award.

About Soprano Design

Soprano Design is a leading provider of mobile messaging technology for mobile network carriers and enterprise customers worldwide. Soprano is the premier enterprise messaging partner for Telstra, one of the world’s largest telecommunications companies, and is a strategic partner to 15 mobile network operators in four major global regions, including AT&T in the US, EE in the UK and Starhub in Singapore. Soprano solutions are actively deployed by thousands of enterprise and government organisations around the globe.

Founded in 1994, the company is headquartered in Sydney, Australia with regional offices in Asia, Europe and the United States. Soprano Design was named one of Deloitte Australia’s Technology Fast 50 companies in 2014. For information, please see www.sopranodesign.com

Media contact:

Shuna Boyd
Boyd PR
T: 02 9418 8100
[email protected]

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Shuna Boyd

P: +61 02 9418 8100
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W: twitter.com/boydpr

Keywords

secure, mobile, enterprise, business, B2B, messaging, application, app, communication, IP, SMS, wireless, BYOD, IT, security, IM, chat, P2P, A2P, consumerisation, messages, OTT, APIs, cloud, software, technology, iOS, Android, productivity

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