Hong Kong, Oct 31, 2014 - (ACN Newswire) - Astro Malaysia Holdings Bhd (Astro) was honoured with the CASBAA Chairman's Award on October 29 during the second day of the CASBAA Convention 2014 in Hong Kong. This is Astro's second CASBAA Chairman's Award with the first award received in 2009.
Presented to an individual or organization that has shown outstanding contribution to the Asia Pacific multi-channel pay-TV industry, Astro has demonstrated a deep commitment to innovation, quality and strong corporate social responsibility in the region.
"As South East Asia's largest pay-TV operator, Astro is also one of the Asia Pacific's most innovative and forward-looking," said Marcel Fenez, Chairman, CASBAA. "Not only has the company been a pioneer in its development of value-added services, they are also breaking new ground with the deployment of a return-path data based dynamic television audience measurement system and introducing best-of-breed technologies and services."
Astro is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in four key areas of business, including pay-TV, radio, publications and digital media. With a customer base of over 4.2 million residential customers or approximately 62% penetration of Malaysian TV households, Astro offers 170 TV channels, including 39 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms.
In Malaysia, Astro's championing of vernacular content has led to both new customers and higher ARPU while their dedication to promoting the education pillar has given them the distinction of being the number one education brand with award winning content including Oh My English! and Tutor TV. Astro was also the first in the region to create a cinema window with Astro First followed by Astro Best resulting in record breaking take-up.
Henry Tan, Chief Operating Officer of Astro said, "We are honoured with CASBAA's recognition of Astro's excellent performance in the region. This award is a testament of the unwavering commitment from Team Astro who share the Go Beyond spirit and who have worked tirelessly to make a difference to our customer' lives and our business. The recognition of the CASBAA Chairman's Award is even more meaningful as Astro and Malaysia are judged by their peers as leading the industry by regional standards in Asia Pacific region."
Supporters for the CASBAA Convention 2014 include Official Entertainment Channel Partner ITV International Channels, Official Media Partner Turner Broadcasting System Asia Pacific and Sponsors ABS, Akamai, AMC, APT Satellite, ARRIS, AsiaSat, Australia News Channel, Bloomberg Television, Brightcove, Conax, Deutsche Welle, Discovery Networks Asia-Pacific, Disney, Elemental Technologies, Ericsson, Eutelsat, Fight Sports Network, FRANCE 24, HBO, InvestHK, Irdeto, Kaltura, Lightning International, MEASAT, MEZZO LIVE HD, NBCUniversal, nowTV, Playboy Plus Entertainment, PwC, RTLCBS Asia Entertainment Network, Scripps Networks Interactive, SES, Tech Storm, Time Warner, TRACE, TrueVisions and TV5MONDE.
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across 17 geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 470 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members, and more information, please visit www.casbaa.com.
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