Melbourne, Australia – GM Holden Ltd has appointed TPF the global and merchandising rights for its stable of iconic brands including Holden, Holden Special Vehicles (HSV), and the Holden Racing Team (HRT)
TPF has been appointed to the role based on its impressive 26 years of experience in licensing and merchandising products of blue chip brands in both sport and entertainment.
The Melbourne-based firm was founded in 1988 and is 100 per cent Australian owned and managed. It has sites in Sydney, Brisbane, Auckland, Hong Kong, China and Vietnam.
“With TPF’s level of experience, expertise and passion we are in the hands of a very capable partner,” GM Holden Motorsport and Sponsorship Manager, Simon McNamara said.
In addition to managing rights, TPF will also run the merchandising event days for HRT at all V8 Supercar events.
“We are thrilled to be working with Holden, and look forward to a successful, long term partnership,” TPF Founder and Chief Executive Officer, Rob Hilton said.
“We’re very excited to represent these iconic Australian brands and to work across their various touch points including on-track, retail, and across the dealer network.”
Introductions to retailers, dealers and licensees will begin in the coming weeks, as TPF prepares to manage the brand effective 1st January 2015.
At this time all queries should be made directly to the below contacts:
TPF Chief Executive Officer Retailers & Holden Dealer Network
Rob Hilton Craig Dyer
Mobile: 0419 544 070 Mobile: 0407 500 825
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