From Belle to Elle, Wheels to Who, Good Weekend to The Monthly, the finalists for the 2014 Australian Magazine Awards demonstrate that quality is the best policy.
Almost 14 million Australians 14+ (72%) read magazines, and nearly half of these (6.7 million) read one or more of the 28 finalists across the categories of Women’s, Newspaper Inserts, Food and Entertainment, General Interest, Women’s Fashion, Home and Garden, Motoring and Men’s, Health and Family, and Launch. Over 1.5 million Australians read two of these finalist magazines, with another 500,000 reading three and almost a quarter of a million reading four or more.
In the Women’s category there are nearly 3 million of us reading Women’s Weekly, New Idea and/or Who, while for Newspaper Inserted Magazines there are 1.75 million reading the AFR Magazine, Good Weekend and/or Wish. 928,000 Australians are dreaming about food and reading Australian Gourmet Traveller, Donna Hay and/or Recipes+.
The three finalists in the General Interest category—Australian Geographic, The Monthly, and RM Williams Outback—reach over 800,000 readers between them, just ahead of the three-quarters of a million reading Frankie, Harper’s Bazaar, and/or Vogue Australia in the Women’s Fashion category.
The four Home and Garden finalists Belle, Home Beautiful, Inside Out and Real Living, give design inspiration to 672,000 Australians while well over half a million of us read at least one of the top three magazines in either the Motoring and Men’s or Health and Family categories.
The three new magazines competing in the Launch category already reach 566,000 readers between them. The print version of the popular Taste website reaches an average of 395,000 readers an issue, while 151,000 read Australian fashion magazine Elle and 60,000 for the oenophile’s bible James Halliday’s Wine Companion.
The Australian Magazine Awards will also give gongs for Custom and Niche magazines, as well as Editor, Event, Front Cover and best Website and App.
The Awards will be announced on Friday, October 31 and will also reveal the overall Australian Magazine of the Year.
The September readership results from Roy Morgan Research will be released on 6th November.
Tim Martin, General Manager - Media, Roy Morgan Research, says:
“Roy Morgan Research is proud to sponsor the Magazine Awards and we congratulate the finalists. The finalists demonstrate the breadth of quality being produced in all sectors of the magazine industry, from Australia’s most widely read magazines to highly targeted magazines delivering hard-to-reach engaged audiences.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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