Fairfax Digital have awarded a long term SEM Contract to e-channel Search following a 29% improvement in ROI. Lucas Ng, Director - Search & Analytics at Fairfax Digital said that he was “more than impressed with the results"
Sydney, Australia,16, April, 2010.
Fairfax Digital has appointed e-channel Search [http://www.e-channel.com.au] to manage paid search for their transactional websites. The long-term deal includes their flagship brands RSVP [http://www.rsvp.com.au] and Stayz [http://www.stayz.com.au].
The deal follows a 3 month trial period where e-channel were asked to improve results on their existing campaigns. e-channel CEO, Frank Grasso said that, "Fairfax has one of the best internal search teams in the country. We took on this trial because we knew that our proprietary search technology, Dynamic Creative, would make the difference and give Fairfax the edge they were looking for.
"Dynamic Creative is specialised software that can expand campaigns while optimising relevance, which is exactly what sites like RSVP and Stayz need."
Lucas Ng, Director - Search & Analytics at Fairfax Digital, said that he was, “more than impressed with the results that e-channel search achieved in the trial", which decreased Cost Per Acquisition Rates by 29% and increased Click Through Rates by 20%.
e-channel Search is a performance media agency specialising in Search Engine Marketing for online consumer goods and services in Asia Pacific, the US and Europe. Dynamic Creative is a leading edge technology, automating the million of different keywords consumers are searching on to create dynamic ads. e-channel services some of Australia’s leading brands and has won multiple awards for its proprietary software.
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