Thursday, October 23rd, 2014

By Unleashing the Power of Customer Intelligence, The Clymb More Than Doubled the Effectiveness of Its Promotional Spend and Increased Online Sales by 10 Percent Among Targeted Segments

PORTLAND, OR -- (Marketwired) -- Lytics (www.getlytics.com), the pioneer in adaptive digital marketing, today announced that The Clymb, the fastest growing flash-sale e-tailer in the outdoor industry, has chosen the Lytics marketing activation platform to power its online marketing activities. Since deploying Lytics, The Clymb has identified hidden consumer audiences across all digital channels, targeted them with relevant offers, more than doubled the effectiveness of its promotional spend and increased sales by 10 percent among targeted segments.

The Clymb has built an online community centered on outdoor adventurists. Relying solely on digital marketing to reach its 4.25 million outdoor and adventure-loving audience, The Clymb looked to Lytics to power targeted marketing promotions tailored to key customer segments for a singular purpose -- to reach customers in a way that would drive online sales.

"In the past, it was a challenge to draw together our customer data across all digital channels, which then made it difficult to identify whether or not our offers and promotions were effective for certain customers," said Craig Schinn, senior director of online marketing, The Clymb. "Since deploying Lytics, we've achieved higher impact in our overall marketing initiatives that have improved the bottom line. We've more than doubled the effectiveness of our promotional spend and achieved a 10 percent jump in online sales among targeted segments."

In an era where consumers demand innovation faster than the market can evolve, marketers are constantly challenged with how to interact with all active, dormant and new customers. Often, marketers are burdened with outdated, clunky software that forces them to sacrifice efficiency and compromise their ability to create truly personalized customer experiences.

The Clymb chose Lytics because the platform allowed the online retailer to understand the full scope of its rapidly changing customers and reach those customers in new ways. Lytics' software enables The Clymb to create tailored messages to customers based on their behaviors and interests. As a result, The Clymb is able to promise superior customer experiences and create more effective cross-channel marketing campaigns.

"The Clymb is dedicated to staying ahead of consumer expectations and executing personalized campaigns," said Aaron Raddon, CTO and co-founder of Lytics. "The Lytics platform incorporates advanced data science and machine learning to surface and activate The Clymb's previously undiscovered audiences and aggregate its customer data in real-time. As a result, The Clymb can use any customer data at any time on any digital channel without limitations."

Built by marketers for marketers, the Lytics marketing activation platform provides the predictive analytics marketers need to capitalize on constantly changing consumer demands. Within minutes, Lytics can identify customer interactions and predict how to best target those customers based on their individual interests.

In addition to announcing The Clymb as the newest addition to its customer roster, Lytics also announced Series A funding (http://www.getlytics.com/lytics-raises-7-million-series-funding/) and general availability of the its marketing activation platform (http://www.getlytics.com/lytics-announces-general-availability-marketing-activation-platform/).

About The Clymb
For those who find their passion in the outdoors, The Clymb inspires human-powered adventure by delivering member-exclusive 72-hour sales on premium brands and experiences, hand-picked by a team of fellow enthusiasts and experts. Membership is free, allowing users to shape the community by inviting like-minded friends. The company is based in Portland, Ore., and was founded in 2009 by a seasoned team of outdoor and sport industry veterans. Visit: www.theclymb.com.

About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across Web, mobile, email and social channels. In a world where connected consumers evolve faster than traditional marketing, Lytics goes beyond the usual analytics and insights to action. Through machine learning, its cloud-based software predicts new SmartAudience? segments and suggests opportunities to marketers to adapt their tactics in real-time -- no matter what combination of marketing applications they're using -- to stay ahead of consumer preferences. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life, putting an end to generic campaigns. 1:1 marketing is finally within reach. Customer-centric companies including Condé Nast, The Clymb, DIRECTV and Intel take advantage of the data science and predictive analytics built into the Lytics platform to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth. www.getlytics.com.

Connect with Lytics:
Blog: www.getlytics.com/blog
Twitter: https://twitter.com/lyticsio
Facebook: https://www.facebook.com/Lytics

Media Contact:
Joe Franscella
Bhava Communications for Lytics
Email Contact
209-597-6656 

Keywords

Lytics, marketing, digital marketing, target audience, consumer, The Climb, outdoor, adventure

Categories

Sharing

More Formats