Wednesday, October 15th, 2014 - I-COM

Smartphone cases are no longer perceived as an optional add-on for the sensible phone owner, rather they are increasingly seen as an essential purchase for anyone with a smartphone. 

This is according to The Snugg, an online retailer of tablet and mobile phone cases, which recently conducted an extensive, global survey to find out just how many people around the world now own a case, and the reasons behind their purchase.

The survey revealed that no fewer than 74 per cent of smartphone owners have a case for their smartphone. Recent research carried out by BI Intelligence puts this into perspective - 22 per cent of the world's population are estimated to own a smartphone, which means as many as 1.14 billion people around the world could own a case for their device.

With people relying on their smartphone for many different aspects of their day-to-day lives - be it texting, calling, checking social media, banking online or shopping - it appears they are placing a greater emphasis on ensuring their phones are well protected from bumps, scratches, cracks and breakages that could put them out of contact with the rest of the world for a number of days or even weeks.

The data gathered by The Snugg backs this up, too. A resounding 66 per cent of respondents who own a case explained that protective qualities are the most important characteristics of the product.

Les Yates, Marketing Manager at The Snugg, commented: "Protective cases are now considered an essential purchase for anyone with a smartphone - after buying a phone, the second thought of smartphone owners is more often than not: 'OK, now where should I buy a case?' We have seen a massive increase in demand for our products over the past few years - and their popularity is only likely to grow as phones become even more valuable to their owners."

What's more, the demand for smartphone cases is expected to be particularly high at this time of year, with Christmas shoppers finding the products to be ideal stocking fillers.

The study found protection is not the only reason people opt to buy a case, with many respondents citing factors relating to personalisation and looks. Some 10.9 per cent pointed to style being the most important quality - unsurprising given the wide range of options available for shoppers. For example, at The Snugg iPhone owners can choose from real bamboo wood, silicone, plastic, leather, suede, ultra-thin and heavy duty cases in a variety of styles.

Surprisingly, only 5.5 per cent of the respondents put price as the main reason behind their purchase. In fact more than 25 per cent said they would be happy to pay more than £20 for their case.   

Despite the fact smartphone owners can never plan for accidents, the findings suggest many of the 26 per cent who don't have a case believe they simply don't need one. When pressed on the reason for not owning a case, time and time again The Snugg saw the responses, "I won't drop it" or "I'm careful". 

The data also showed that another main reason for not owning a smartphone case is simply not acting quickly enough. A significant proportion of the 26 per cent without a case said that they understand that they need one, but are simply yet to get round to purchasing one. 

However, those who are yet to buy a smartphone case - regardless of their reason for not doing so - could do with acting sooner rather than later to protect their phone, if the statistics are anything to go by. According to the survey, a massive 74 per cent of those who have managed to avoid their phone breaking until now all have something in common: they have a protective case. 

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About The Snugg

The Snugg is an online retailer that sells protective cases for various devices, including smartphones, tablets and e-readers.

All Snugg cases have been custom made for each of the devices they cover. We use a variety of materials for our cases, which have been carefully selected because we believe they work the best for that particular case.

All stock is quality tested to ensure we send out products that reflect the reputation we have built over the years.

Contact details:


Email: [email protected]

Twitter: @thesnugg

Facebook: The Snugg

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consumer tech, consumer technology, gadgets, smartphones, Apple, Android



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