Sydney, Australia: A small Sydney media startup is smashing it out of the park, overtaking respected brands like BRW, GQ and Men’s Health in terms of domestic online audience.
The latest Nielsen figures show Billionaires Australia has surpassed several large media companies less than six months from launch.
The Monthly Traffic table below shows Billionaires at 16,035 unique browsers per day; while the next largest website, BRW, sits at a very respectable 10,650 per day. Only the US-based ZiffDavis AskMen site is outperforming the newcomer, with unique browsers per day.
Nielsen Source: October, 2014
Engagement in the new multifaceted media network, which focuses on luxury and news of interest to the top end of the market, is likewise remarkable.
How can a newcomer to the media scene attract such a huge audience? "It's all about great content," says Mr Uppal. "We have a content strategy that is not held back by the baggage of old media models."
About Billionaires Australia
Launched in early 2014, the luxury-focused Billionaires Australia publishing network has grown rapidly. Its syndication service uses patented software that both translates content and distributes it globally in minutes. The result is a massive, interconnected content network.
The company has its Australian headquarters at Jones Bay Wharf and has set up its European headquarters in Monte Carlo on the French Riviera, an appropriate location with a strong concentration of the world’s richest people. www.billionairesaustralia.com ##