Melbourne, Australia, October 8, 2014 – Premium Melbourne wedding photographer Veri has now captured its 100th wedding, just as Victoria warms up for its peak wedding season through late spring and summer.
The milestone comes on the back of sustained growth in clients over the preceding 12 months, garnered through Veri’s uniquely personal and tailored approach to wedding photography, an art finely crafted by principal photographer Cheng Zhu.
“I would say that it is a gentle fusion of subtlety and purpose that marks my creative style. I pride myself on the honour of being present on one of the most exceptional and emotional days of my clients’ lives, and this notion further fuels my passion for artistic imagery,” said Cheng.
The scale of Veri’s appeal and creative flexibility is further marked by Cheng’s ability to perform effectively across the huge breadth of Melbourne wedding venues. “I am quick to locate the emotional dynamics of the audience and of the bride and groom, and to carefully consider these against the subtle differences of the wedding venue, and the style of shooting best suited to it,” added Cheng.
Veri’s appealing and adaptable style has been developed through consistent exposure to multiple photographic mediums. With experience spanning abstract works, portraiture and of course, weddings, Veri also received in excess of 10 silver and bronze awards at the International Loupe Awards in 2011 and 2012, spanning all of the aforementioned categories.
When asked why it is wedding photography that spearheads Veri’s work, Cheng made specific reference to the constant variation of subjects, locations and moods, and the way these changing dynamics ensure no set of prints are the same, even when taken at the same venue.
“The subtleties between the bride and groom, and the undertones of their relationship, are always unique. What it means is that I am always challenged by new circumstances, new arrangements and new audiences, and this has a deeply positive impact upon my work, whilst also inspiring me personally and professionally.”
As Veri enters its fourth year in operation, Cheng has ambitious aspirations for the business, with a plan to pursue further opportunities in other Australian states, and in turn, add a new dimension to an already-impressive portfolio.
For sales and press enquiries, please contact Cheng via 0412 601 921 or email at [email protected]
Veri Wedding Photography
Life is full of breathtaking moments. At Veri Photography, it’s our mission to capture these moments so you can relive them over and over again through our images.
Everyone is unique, so every shoot we do is tailored to you. Forget cliched images and repetitive poses, we focus on capturing your special moments naturally, through candid shots that develop into beautiful photographs that you can treasure for a lifetime.
Our focus is on the art of storytelling through imagery. Everyone has a story to share, and it’s our mission to discover your story, and then capture it through photographs, so you can experience that story over and over again.
P: 0412 601 921
M: 0412 601 921