Friday, September 26th, 2014 - Roy Morgan Research

The weather may be heating up but a decreasing proportion of Australians own a barbecue, the latest data from Roy Morgan Research shows.

In the year to June 2010, 67.3% of Australians (14+) said they owned a barbecue, but this has proportion has declined every year since and is now at 63.9%.

But it’s not all bad news for summer: around 3 in 5 Aussies have an air conditioner, 1 in 8 have a swimming pool, 1 in 100 have a sailboat and around 1 in 200 have a jet ski—with the proportions of us owning any of these relatively unchanged over the past four years.

Has the traditional Aussie barbecue hit a snag?

Source: Roy Morgan Single Source, July 2009–June 2014, average annual sample = 18,912 Australians 14+

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Tasmanians are the most likely to own a barbecue, followed by Western Australians, while people in New South Wales are the least likely. Ownership of Weber or kettle grill type barbecues is fairly uniform across the states—except in South Australia where residents are almost twice as likely to have one.

“Over the past five years alone, Roy Morgan Research’s Single Source survey has collected household ownership data from almost 100,000 Australians aged 14+, covering everything from heaters and hot water services to appliances, home décor, entertainment devices and recreational equipment.”

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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