NEW YORK, NY -- (Marketwired) -- Geometry Global today announced that Jon Hamm will join the global leadership team as Global Chief Creative Officer, effective on November 3rd 2014. In a newly created role, Jon will relocate from New York to London and report to Global CEO Steve Harding.
"I am delighted that Jon is joining us at Geometry Global. As a team, we are aiming to redefine activation and this will require exceptional creative work," said Steve Harding. "This creativity must flow across disciplines, move fluidly between the real and the digital worlds and most importantly, inspire people to act. We have a strong team with over 250 award wins this year already. Jon, as a recognized innovator and an inspiring personality, will help us achieve our vision to be the most imaginative, effective and influential activation network and do even more creative work that brings greater results for our clients."
Jon has been on the front lines of innovation for much of his career including founding his own digital agency in 2000, Greenroom Digital, where his work for clients such as Sony PlayStation, Nestle, TopShop, and Twentieth Century Fox built the agency's reputation as a creative force in London.
In 2008 Greenroom Digital was bought by IPG / Momentum Worldwide and a year later Jon moved to New York to take on the role of global Chief Creative and Innovation Officer for Momentum Worldwide. During his tenure there, the agency radically evolved its offering particularly in digital, technology, and content and won numerous global awards, including for the acclaimed digital branded music program the American Express Unstaged series.
In 2014 Jon served on the Cannes Lions Branded Content and Entertainment Jury.
"I am excited about joining the team at Geometry as they are in a unique space at an amazing time. We are living in the golden age of creativity and Geometry Global's offering seems perfectly suited to this time of invention," Jon said. "Consumer empowerment has turned the tables on marketing and brands need to move away from thinking about 'how we sell' to 'how people buy'; those that know how to connect with people and allow them to buy their products in a truthful, relevant way will be successful. Geometry clearly understands this and is set up to succeed in this modern world. Moreover, the management team has the ambition to deliver on this potential on a truly global scale and that's a challenge I'm excited to be a part of."
Geometry Global's Precision Activation offering has seen the global network expand existing client relationships with global clients such as GSK, Kimberly-Clark, and Unilever and win new accounts in all regions of the globe.
ABOUT GEOMETRY GLOBAL
Geometry Global is the largest and most geographically complete activation agency of its kind, providing brand marketers with a unique solution: Precision Activation. This proprietary approach focuses on identifying the exact blend of context and content that influences consumer behavior, and transforming creative ideas into effective business growth drivers.
With teams in 56 markets, the global network develops highly compelling marketing programs -- informed by data and insights -- connecting people with brands at precisely the right times, in the right places, and right ways -- making a measurable difference to our clients' business.
Launched in June 2013 with the merger of G2, OgilvyAction and JWTAction, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is a WPP company (NASDAQ: WPPGY). For more information, visit www.geometry.com.
Media Contact: Kathleen Ruane DiGennaro Communications [email protected] T: +1 646 561 3297