Thursday, September 25th, 2014

TechFancast Uses Proprietary Social Rank(R) Technology to Provide the Most Engaging and Relevant Content Based on the up-to-the-Minute Reader Activity Across the Social Web

SAN FRANCISCO, CA -- (Marketwired) -- Today, MobSoc Media announced the launch of TechFancast, a new technology news aggregation site that serves as a model for the tech industry newsroom of the future -- by displaying the most engaging and highest ranking tech news stories according to the current moment of the social web. TechFancast uses proprietary technology to analyze, sort and rank the biggest stories and trends for over 50 technology sectors. Unlike other search engines and aggregator sites that require users to manually sift through the results, TechFancast auto-identifies the most engaging content based on the measurable "earned media" reader engagement with articles.

To learn more about how TechFancast works, watch this short video at:

TechFancast delivers up-to-the-minute technology content and provides personalization features for readers to follow specific tech sectors or companies. Readers may also search and follow news and plug in keywords to create personalized eNewsletters to deliver their specific news interests on a daily or weekly basis. TechFancast also features several digital community capabilities including: easy social sharing, customizable alerts, and discussion threads. The site is a hub of activity for technology professionals to easily find the sector-specific news that matters most to them.

TechFancast's Secret Sauce -- The Social Rank® Crowdsourcing Technology
TechFancast uses proprietary Social Rank® crowdsourcing technology to draw upon the collective wisdom of crowds by constantly tracking and ranking the top trending stories based on content interaction data across the global internet and all major social media platforms. With TechFancast, readers can easily browse and discover the most relevant content based on their unique interests in technology topics, key trends, tech companies, or industry verticals.

"Our vision for TechFancast is for this site to be a model for the real-time newsroom of the future, where readers can quickly discover the most engaging content and content consumption is better aligned with precisely targeted reader interests. We believe that TechFancast is a model for a new way forward for digital publishing that will be more proactive in delivering highly relevant, highly engaging content for niche audiences," said Steve Wick, Founder and President of MobSoc Media. "Existing technology aggregation sites deliver news through a single stream, which makes it difficult for readers to find the content they're seeking, while TechFancast's design enables readers to find the best and most relevant content by sector, and highlights both trending topics and breaking news. The site makes it easy for busy technology professionals to stay on top of specific topic areas and trends that most interest them."

In addition to TechFancast, MobSoc Media provides three additional technology news-related properties including: iFancast covering Apple technology news, Android Fancast and Kindle Fancast.

About MobSoc Media
Founded in late 2012, MobSoc Media is the only interest-based publishing network optimized for the mobile and social world and closed $5 million in Series A funding in late 2013. One of its premier digital properties, Celeb Bistro, has amassed 4.2 million Facebook fans, ranking in the top Celebrity News sites based on Facebook fan following. For brand marketers and advertisers, MobSoc Media assists with content marketing/native advertising campaigns and provides precise targeting of relevant audiences in the mobile and social sphere. As a result, MobSoc Media delivers some of the highest content engagement rates in the industry -- up to 7 times higher than the category average. For more information, please visit

Contact for MobSoc Media:
Juliet Travis
Travis Communications
(p) 510-285-6087
Email Contact 


MobSoc Media, publishing, mobile, social, Celeb Bistro, celebrity news, media, TechFancast, technology, search engine



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