Friday, September 19th, 2014

NEW YORK, NY -- (Marketwired) -- The Advertising Research Foundation (ARF) is pleased to announce that Charles Kennedy has been named to the newly created position of Chief Research Innovation Officer.

Reporting directly to Gayle Fuguitt, CEO & President of the ARF, Kennedy's role will reinforce Gayle's vision for the ARF to be in the lead in identifying, connecting, curating and creating research insights, analytics and answers to the most pressing and important issues facing advertisers, networks and advertising agencies today.

"As an industry we face a Measurement Mandate Challenge. Charles is a critical player in the new leadership team that we're putting together at the ARF fulfilling our vision," said Fuguitt. He will draw upon his broad experience facilitating transformation and quickly deliver innovative solutions for our members."

Prior to joining the ARF, Charles was EVP, Research and Insights for NBCU Cable Entertainment. He oversaw all research activity for the portfolio of channels -- which include USA, SyFy, E!, Bravo, Oxygen, Chiller, Cloo, Sprout and Esquire.

Earlier in his career Charles held the title of Senior Vice President, Research, for the ABC Television Network, where he led all of ABC's research activities for ABC Entertainment, News, Daytime and Late Night, as well as for the ABC Family Channel and DADT.

Prior to ABC, Charles was at DYG, Inc., a market research firm specializing in social trends. As Senior Vice President of Research, he consulted Fortune 500 companies regarding product development, marketing and emerging trends.

Charles also spent more than a dozen years at Fox Broadcasting, where he advanced from Manager of Research to Vice President, Program Research.

"Charles is the ideal leader of the ARF's drive towards research innovation," said David F. Poltrack, Chief Research Officer, CBS Corporation, and President, CBS. "He has consistently been an innovator in his approach to research, finding unique insights in the numbers and presenting them creatively."

Kennedy commented on his new role, "What attracted me to the ARF was a chance to be at the center of change and discovery in the industry during this momentous shift to the digital age."

About the ARF

The Advertising Research Foundation (ARF) provides leading edge (bleeding edge) content to our members and evangelizing the leaders that lead that content. We are the leading industry association with members across the marketing ecosystem -- marketers, media (new & traditional), research firms, agencies (creative & media) and academia. The ARF focuses on knowledge and networking collaborating to exchange ideas and research strategies being on the leading edge of the industry's most significant issues. We challenge conventional maxims and discover new insights that benefit us all empowering our members to have a true impact on their marketing programs and their organizations.

The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org. To learn more about the ARF's annual Re:Think, visit: https://www.etouches.com/ehome/79807.

Contact: 
Erik Erickson
SVP, Talent Management 
646-465-5743 

Keywords

ARF, Advertising Research Foundation, marketing, marketers, media, brand, branding, advertising,

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