LONDON, UNITED KINGDOM -- (Marketwired) -- The 2nd annual Brand2Global Conference will be held at the Doubletree - Tower of London Hotel on October 1-2, 2014. This year's conference will address topics in global branding, global marketing campaigns, global digital media and the global customer experience. Registration is open for another two weeks.
Visit www.brand2global.com for more information on conference registration, confirmed speakers, venue information, and the complete 2014 Brand2Global Conference Agenda. With more than 50 speakers from major global brands, attendees will hear directly about real challenges and solutions facing global marketing practitioners from a rich mix of top executives, analysts, consultants, and experts. This one-of-a-kind event is designed for professionals who drive global marketing activities.
Here is a preview of just a few of the interesting sessions from this year's conference agenda:
Viktoria Tchoudakov (Google) How A Global Culture Helps Google Connect With Local Consumers
Viktoria will discuss Google Marketing in EMEA as an example of how Google's global culture and marketing principles enable creating locally relevant marketing campaigns and build a meaningful connection with consumers.
Sarah Hutton (Coca-Cola) and Jamie Turner (60SecondMarketer) How To Think Globally But Act Locally With Mobile Marketing
Sara and Jamie will present on using mobile to grow your sales and revenues. They will discuss how to use mobile hyper-targeting to attract new customers to your business and how to leverage behaviors that consumers in every part of the globe have in common and use those traits to sell more products.
Anna Vilhelmsson (Volvo) Plan, Adapt, And Roll Out Global Marketing Campaigns Easily
Anna will discuss how Volvo Cars aims to ensure the brand consistency and simplify the roll-out & adaptation of their global advertising and marketing campaigns by using the Brand Maker platform for the communication between the central office in Gothenburg and the global sales organization -- with over 2000 retailers in 100 countries.
Amanda Clay (Telefónica) Engaging Employees Using The Brand
Amanda will discuss how Telefónica moved away from multiple brands (O2, Movistar, and Vivo) and used an internal transformation strategy to create one Telefónica, She will review the process that created one of the largest internal brand engagement programmes in Europe.
Registration is still open: http://www.brand2global.com/register-brand2global-2014/
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Contact: Alex Bernet Brand2Global Conference Manager 608-826-5001 Email Contact