Wednesday, July 30th, 2014

Portland, Ore. Company Announces First-Ever Wearable Technology to Measure UV Dosage and Vitamin D Generation

PORTLAND, OR -- (Marketwired) -- Ultra has introduced the first-ever wearable technology that measures an individual's accumulated ultraviolet (UV) dosage and effective vitamin D generation. Violet pairs with a mobile device (Android or iPhone) to provide real-time data on overall sun exposure.

Ultra serves health conscious individuals who are concerned about the detrimental effects of sun over-exposure (i.e. skin aging and skin cancer), as well as the risks of under-exposure, including vitamin D deficiency and depression. The device is currently available for pre-order on Kickstarter until August 21st.

"Ultra created an outstanding device with unique solutions relevant to a growing population of health conscious individuals concerning the important health effects of both UV over-exposure and vitamin D deficiency," said Dr. Andrew Blauvelt, M.D., M.B.A., dermatologist and President of the Oregon Medical Research Center. "There is no similar product on the market. Violet is the only device capable of capturing both UV exposure and vitamin D production data, and personalizing them to achieve balance for each end user."

The device can be worn on a wrist, attached to an article of clothing or simply set within close proximity of the user. Each device can be configured for multiple users with personalized settings.

According to Wall Street Journal's May 2014 MarketWatch, the $3 billion global wearable computing market is expected to grow at a compound annual growth rate of 43.4 percent with more than $30.2 billion forecast for 2018.

The Ultra team includes seasoned entrepreneurs, industry-leading electrical engineers, software developers, biomedical researchers, a world-renowned dermatologist and expert user interface/experience designers.

"Over-exposure to sunlight can increase the risk of skin cancer, skin aging, immune suppression and eye damage. But under-exposure to sunlight can lead to vitamin D deficiency -- a major risk factor for bone diseases, diabetes, depression, some common cancers and cardiovascular diseases," said Nattapon Chaimanonart, Ultra CEO.

About Ultra
Ultra, Inc. provides innovative mobile health solutions that empower people to "live ultra healthy" by integrating cutting-edge sensor technology, wearable computing, and cloud services which monitor and analyze environmental conditions and its impact on a healthy lifestyle. Corporate headquarters are located in Portland, Oregon.

For more information and the latest product updates, follow Violet on Twitter and Facebook.

Media Contact:
Wendy Slocum
(503) 703-7170
[email protected] 


Ultra, mobile, health, technology, wearable, computing, cloud, daily sun exposure, vitamin D, device, UV, Violet, Android, iPhone, real-time data, skin, aging, cancer



More Formats