Wednesday, April 7th, 2010
The last couple of decades have brought radical changes to the business world. Technological advancements and globalisation have transformed economic and commercial environments immensely. Through the Internet, international communication has became an everyday activity with few barriers. ICT is growing exponentially and in these circumstances, companies should analyse their environment at micro and macro levels in order to ensure sustainable growth and a profitable market share.

Previously, big companies could dominate their markets as they pleased. Henry Ford's famous quote depicts that era : “Any customer can have a car painted any colour that he wants so long as it is black.†Nowadays, technical know-how and data circulates very quickly throughout the Internet and is accessible for almost everyone. Having a unique and outstanding product or service is no longer sufficient. Competitors can manufacture and provide similar goods and services of a much higher quality and often with fewer hurdles than in previous decades.

So what approach do you take to give yourself a competitive advantage whilst also achieving your goals? Numerous business gurus share the same idea of angible, consistent and integrated public relations and marketing strategies. These strategies must include effective usage of the Internet to the fullest extent. The Internet is a controllable wide spread communication tool that creates a mutual and interactive platform to be leveraged. To be a powerful player in your sector, you need to ensure that your site is easily accessible to a search engine and is able to be found by your target market.

Search Engine Optimisation (SEO) is the only essential strategic and technical process which improves your website's rank in search engines and helps to create more exposure and awareness of your brand and organisation. A solid SEO strategy focuses on long term results and should be implemented by a qualified and professional SEO company with a proven track record of success.

For over 10 years experience, we have been the leading SEO company in Australia. As proof of our capability, search for “SEO“ in Google and you will find DEJAN SEO in the top 5 results. Our founder Dan Petrovic is an renowned SEO expert with experience in on-site optimisation techniques, quality link building strategies, social media and viral marketing.

Being a part of the ICT and SEO world, we always follow new trends and approaches in the ever changing technology landscape – something we believe is mandatory for any company in the field. Participating in events and exhibitions is crucial for those want to sustain their operations and expand their businesses capacity. In 2010, there are three major events in Australia which bring together ICT professionals, local and international firms, manufacturers and decision-makers and DEJAN SEO plans to make the most of those events.

These events are SMX Sydney, ABITE Sydney and CeBIT Australia :

SMX is Australia’s first and only Search Marketing Event and the vital interactive and search engine marketing organisation which delivering superior value to conference delegates and exhibit hall attendees alike. SMX Sydney will take place on 22-23 April 2010 at Hilton Hotel, Sydney.

ABITE provides a dynamic combination of seminars and exhibitors educating business owners, managers and entrepreneurs in Online Sales, E-commerce, Digital Marketing & Social Media, Franchising & Business opportunities, and the latest ICT solutions. ABITE Sydney will take place on 28-29 April 2010 at The Sydney Convention and Exhibition Centre, Darling Harbour, Sydney.

CeBIT is the largest global business event showcasing digital Information technology and Communications solutions for home and work environments. CeBIT Australia offers comprehensive program of exhibitions, conferences and workshops which provides an energetic and thriving meeting place between business executives, business vendors, buyers and influential players in the Australian ICT industry. CeBIT Australia will take place on 2-3 March 2010 at The Sydney Convention and Exhibition Centre, Darling Harbour, Sydney.

We are proud to be a partner of and an exhibitor at all three events. At SMX Sydney, we will be present at booth number 10 and in CeBIT Australia and we will be on Stand J5, right next to the Webciety Hall.

If you’re attending either SMX Sydney or CeBIT Australia, look out for Mr. Petrovic who will be sharing his knowledge and experiences on the following topics: “Link Building Basics†and“Smart Link Building Strategies for Small Businessesâ€, respectively.

DEJAN SEO
http://www.dejan.com.au

SMX Sydney
http://www.searchmarketingexpo.com.au

ABITE Sydney
http://australianbusinessanditexpo.com.au

CeBIT Australia
http://www.cebit.com.au

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DEJAN SEO, CeBIT Australia, SMX Sydney, ABITE Sydney, ICT, Search Engine Optimisation, SMX, ABITE, CeBIT, SEO

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