Thursday, July 3rd, 2014

Heliae Partners With Sincere Corporation for Algae Production Venture to Meet Japanese Market Demand for Sustainable Ingredients

GILBERT, AZ -- (Marketwired) -- Heliae, a leader in the development of advanced algae production technologies, today announced a partnership with Japan-based Sincere Corporation, a waste management and recycling company, to form a joint venture and develop a commercial algae production facility in Saga City, Japan. The joint venture has been named Alvita Corporation, and will combine Sincere Corporation's operational skill, distribution networks and knowledge of the Japanese market with Heliae's proprietary algae production technology to supply natural astaxanthin, a powerful antioxidant with broad health benefits, to the growing health and wellness market in the region.

"As we investigated technology partners for algae production in Japan, Heliae offered a truly complete package," said Yukihiro Matsuzaka, President of Sincere Corporation. "From their algae technology platform, their experience at scale, and their extensive traction in multiple industries, Heliae is clearly a world-class player and we look forward to building upon this joint venture with them and bringing algae production to Japan."

"Local support for the project has been significant and we're proud that the new algae production facility will bring significant community development for the Saga City area through job creation and tax revenue," said Dan Simon, President and CEO of Heliae.

Construction of the Saga City facility is planned to begin in 2015 and Alvita's astaxanthin product should be available on the market in Japan by 2016. The Saga City facility will be designed based on Heliae's first algae production facility in Gilbert, Arizona. This original facility has been operational since 2013 and produces astaxanthin for the North American market.

"We choose our partners carefully, and the Sincere Corporation has a complimentary culture combined with a long track record of success in Japan," continued Simon. "This is just the beginning of what we believe will become a long-term partnership to deliver high quality algae products to multiple markets throughout the country. We are honored to have been chosen by Sincere and excited about the potential. Now the real work begins."

About Heliae
Heliae® is a platform technology company that uses sunlight and low-cost carbon feedstocks to produce high-value products from algae. Based in Gilbert, Ariz., Heliae is leveraging its core production technology into four target markets: personal care, nutrition, therapeutics, and agrosciences. With a seasoned management team and world-class science, Heliae is advancing the future of the algae industry by delivering novel algae-based products to dynamic markets around the world.

About Sincere
Since establishment in 1969, Sincere Corporation (Tokyo, Japan) has been developing its three core operations: waste management, recycling, and environmental improvement/building maintenance, with its corporate philosophy, "Symbiosis with nature." Sincere responds to the needs of its environment-conscious customers through those operations. For more information, visit Sincere at

Media Contact:
Jessie Adams-Shore
[email protected]


Heliae, algae, production, technologies, Sincere Corporation, waste management, recycling, joint venture, Alvita Corporation, astaxanthin, antioxidant, health, wellness



More Formats