"Husband" Wins a Bronze Design Lion
HUNTINGTON BEACH, CA -- (Marketwired) -- Jun 19, 2014 -- Grupo Gallegos, a creatively driven independent advertising agency, was recognized at the 2014 Cannes Lions International Festival of Creativity for its work with the Alzheimer's Association, the world's leading voluntary health organization in Alzheimer's care, support and research. The agency was awarded a Bronze Lion for "Husband" in the Design category and shortlisted in the Outdoor category.
"Husband" is part of the "Alzheimer's Gallery" campaign, an awareness-focused effort produced on behalf of the Alzheimer's Association, California Southland chapter. The idea behind the campaign was to dramatize a visual symbol of the tragic impact of Alzheimer's by placing the viewer in the shoes of someone suffering from the disease. The images in the campaign, large-scale portraits titled "Daughter," "Husband," "Grandson," are distorted, hazy, garbled and heartbreaking tributes to the loved ones of those with Alzheimer's.
Commenting on the campaign, Juan Oubina, executive creative director at Grupo Gallegos, "The work doesn't tell you what to think. Instead, it provokes and captures your imagination and makes you wonder. We are proud to say that this is the second time in three years that our work for the Alzheimer's Association has been recognized."
In 2012, Grupo Gallegos won a Bronze Lion in the Media category for its "Forgot Your Password" campaign, a collaboration between Grupo Gallegos, Univision Interactive Media, and the Alzheimer's Association, California Southland Chapter to increase awareness of Alzheimer's disease. The agency was also recognized for its work with the California Milk Processor Board at the 2013 Cannes Lions.
"Simply to show at Cannes is an honor, but to win 3 years in a row is an accomplishment we're very proud of," said John Gallegos, CEO of Grupo Gallegos. "It takes courageous clients like the Alzheimer's Association to allow you to produce compelling work and challenge convention."
"This campaign is important because it shows that Alzheimer's does not affect only the elderly -- it affects children, spouses and other family members, robbing them of quality time with their loved ones," said Jean Dickinson, vice president at the Alzheimer's Association, California Southland Chapter. "While other causes of death are declining, deaths from Alzheimer's continue to soar, which is why it's vital to act now to increase public awareness and understanding of this disease," Dickinson said.
Grupo Gallegos continues to support the California Southland Chapter of the Alzheimer's Association with a new awareness and donation-driving campaign launching this summer.
About Grupo Gallegos
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a full-service independent advertising and marketing agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market with campaigns for Comcast, The Clorox Company, Toshiba America Information Systems, Inc., California Milk Processor Board (Got Milk?), JC Penney, Wonderful Pistachios, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing 'New America' Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." For more information, please visit us at www.grupogallegos.com, https://www.facebook.com/GrupoGallegos, https://twitter.com/GrupoGallegos, www.rainingupideas.com, and http://instagram.com/grupogallegos.
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information, visit www.alz.org
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