Strong New Business Momentum and Digital Innovation Put Agency on Path for Record Year
SANTA MONICA, CA -- (Marketwired) -- Palisades MediaGroup has been named Boutique Agency of the Year by thinkLA, the largest advertising industry organization for Southern California.
The prestigious award was presented during the 2014 thinkLA Interactive Idea Awards Gala, which celebrates LA's best and brightest from the interactive advertising and marketing community. This year's finalists and winners were chosen by a high-profile jury of advertising executives within and outside the LA market.
The jury ultimately selected Palisades MediaGroup for its exceptional new business streak and innovative digital campaigns. While the agency has been known for its work with film studios, last year Palisades MediaGroup added new clients to its roster across a variety of industries, including consumer tech, cloud computing, retail, apparel/footwear and CPG -- helping the independent agency grow its billings by $80 million. The award from thinkLA comes on the heels of a number of recent accolades, including two Davey Awards and a W3 Award for creative.
"We're incredibly humbled and thankful to thinkLA and the ad community for voting for us," said Arthur Chan, SVP, Digital Marketing. "Our talented and deeply committed teams have definitely raised the bar, setting us on a strong path moving forward."
Palisades MediaGroup CEO and Founder Roger Schaffner added, "This is a tremendous honor and a very rewarding testament to the strong partnerships we've built with our clients. As we continue to grow, this might be the last time we'll qualify as a 'boutique' agency, so we couldn't be more proud."
The full list of thinkLA's Interactive Idea Awards honorees can be viewed online. For more information, visit: www.thinkla.org/IAG14EventRecap
About Palisades MediaGroup
Founded in 1996, Palisades MediaGroup is an independent, full-service agency with offices in Los Angeles and San Francisco. Its staff of over 85 experts specialize in digital media and creative, national and local audio/video investment, strategic planning, business intelligence, analytics and consumer insights, outdoor and print advertising. Palisades' billings are in excess of $380 million, with a client portfolio that spans the entertainment, fashion, technology, insurance, retail, QSR, healthcare and packaged goods industries. In 2014, Palisades MediaGroup was named "Boutique Agency of the Year" by thinkLA. Visit www.palisadesmedia.com for more information.
thinkLA is a non-profit 501(c)(6) association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. They connect LA's creative community. They grow ideas, business and talent. They inspire through education, social and philanthropic events. For more information, please visit www.thinkla.org.
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