Nonprofit Website Rebuilt Pro Bono, Now a Powerful Digital Resource
NEW YORK, NY -- (Marketwired) -- Digital agency MRY partnered with education nonprofit Change for Kids (CFK) to transform its website into a fully interactive and responsive online platform. The new website launches today, June 12, 2014.
CFK supports under-resourced NYC public elementary schools with essential opportunities in literacy, arts, fitness and more. The redesigned site will enable users to learn about the organization, give donations, obtain event information, sign up for volunteer activities, and register for the CFK newsletter. It will be integral to expanding CFK's community of support for the 2,500 students in its partner schools, and in increasing the organization's impact.
"MRY has been an incredible partner," said Colin Smith, Executive Director of Change for Kids. "The agency has transformed the CFK site into an impressive digital platform that will help us to build essential relationships with our audience and grow the CFK community. The site will be a key resource in achieving our goal to expand from five to ten schools in the next five years."
MRY's redesign has made the stories and needs of each individual CFK partner school the focus of the site, while maintaining a unified identity for the organization. Donors and volunteers have the ability to choose to support CFK as a whole or a specific school -- a unique feature among nonprofit websites. A social tab, inspired by MRY's own site, brings together recent posts from the organization's blog, Facebook, Twitter, and Instagram profiles, which allows users real-time access to CFK's work in each school.
"Since day one, MRY has been committed to providing youth with the opportunity to reach their full potential through education," said Matt Britton, CEO and Founder, MRY. "I am thrilled that we as an agency have been able to partner with CFK and work with them to make sure more young people receive the education that they deserve."
MRY completed all work for CFK pro bono. This is the first program to come out of the partnership. For more information, please visit the new CFK website online here: www.changeforkids.org.
About Change for Kids
One school at a time, Change for Kids (CFK) rallies communities to provide a broad range of essential educational opportunities at under-resourced public elementary schools. By creating inspiring learning environments at our partner schools, CFK enables students to discover their unique strengths and develop the confidence to achieve. CFK is a registered 501(c)3 nonprofit organization.
MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.
MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY now has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY #2 among its Top 10 'Best Places to Work.' Last year, MRY was recognized as 'Digital Marketing Innovator of the Year' by Mashable's Mashies Awards, and 'Social Agency of the Year' by OMMA.
Media Contact: Amelia Vereb Vice President/Senior Consultant, SweeneyVesty Email Contact 212-905-3348