Wednesday, June 11th, 2014

Part of Audience Measurement 2014, Award Honors the Legacy of Media Leader Erwin Ephron

NEW YORK, NY -- (Marketwired) -- The Advertising Research Foundation (ARF) just announced the winner of the first annual Erwin Ephron Demystification Award. The recipient was announced as part of the ARF's annual Audience Measurement (AM) 2014.

The ARF Erwin Ephron Demystification Award, named for media planning legend Erwin Ephron, honors those who exemplify his legacy with their unique ability to communicate complex insights and lead organizations through challenging scenarios with that skill set. The winner promotes the advancement of analytical leaders in organizations of all shapes and sizes.

Bill Harvey, Co-Founder and Strategic Advisor of TiVo Research and Analytics, is the first winner of this prestigious award. He has spent over 35 years in the media research industry and has pioneered thinking in New Media, industry data, and audience measurement standards.

"Bill challenges conventional thinking, and has a rare ability to translate ideas into action," said Gayle Fuguitt, CEO and President of the ARF. "The Erwin Ephron Demystification Award is part of the greater goal of AM 2014 to support, inspire, and promote the analytical minds that will lead organizations through this period of dynamic change."

Bill Harvey was selected by an award committee of 10 people, including former Board Chairs of the ARF, Gale Metzger, Co-Founder, Statistical Research, Inc. and Artie Bulgrin, Senior Vice President, Research and Analytics, ESPN. Nominees were submitted following the announcement of the award at the ARF's 2014 Re:Think. Eligible nominees had a minimum of 10 years experience and are marked by their exceptional communications abilities.

Audience Measurement 2014 is the premier gathering of leaders from every avenue of advertising -- including leading brand marketers, media/tech companies, research organizations, academics and new age analysts. This year's speakers included Gayle Fuguitt, CEO & President, the ARF; Bob Lord, CEO, AOL Platforms, AOL; Dave Morgan, Founder & CEO, Simulmedia; David Poltrack, CRO, CBS Corporation and President, CBS Vision; Lori Hiltz, CEO, HAVAS Media Worldwide, Greg Raifman, President, Rubicon Project; and Eric Roza, CEO, Datalogix.

About The Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at To learn more about the ARF's annual Audience Measurement, visit:

Sona Rai 
DiGennaro Communications 
[email protected] 
646 380 4769 


Advertising Research Foundation, ARF, Erwin Ephron Demystification Award, Audience Measurement, AM, media planning, Bill Harvey, TiVo, advertising, marketing



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