Roy Morgan Research is pleased to announce that the freshly launched AdNews Media Benchmark Study 2014 is now available for purchase. Roy Morgan Research was commissioned by AdNews to undertake the study, an annual report into Australia’s media and advertising industry based on views from media agencies, owners and other media players across the country.
Providing a comprehensive analysis of the media industry’s best and brightest performers, its biggest issues and most exciting (and worrying) trends, the report allows media companies to benchmark themselves against their competitors and colleagues, and compare their thoughts and opinions against those of their peers and clients.
Taking in both media sales and agency perspectives, the Benchmark Study reveals the biggest issues and trends expected in the next 12 months, the dynamics of media and agency relations, and much more.
Credit where credit’s due
The report also reveals Australia’s top media brands and agencies, as rated by their peers.
On one hand, we asked agencies to rate media brands on their professionalism and performance, using a three-tier ranking system. The overall winner was the brand with the highest total score. For the first time, Google romped it in with top spot for Best Media Brand.
Best Media Brand: Top 5 by Overall Score
Likewise, Agencies were rated by their media sales peers across four areas: Knowledge, Communication, Collaboration, and Negotiation. Though there was no overall winner, UM certainly reigned supreme in three of the four categories, closely followed by OMD and Mediacom.
Media Sales Ranking of Best Media Agencies
Get yours today
Find out more about the AdNews Media Benchmark Study 2014 in our Online Store, and download your own copy immediately for just $750.
Howard Seccombe, Head of Client Services, Roy Morgan Research, says:
“Now in its second year, the AdNews Media Benchmark Study is fast becoming the measure of excellence and benchmark for improvement in the media industry.
“It provides the media and advertising industry with critical insight into the health of media sales as a career, and also the industry as a whole. What are the key issues for marketers and media agencies now and into the future? Which media channels are faring best in this ever-changing market? Which companies are getting it most right?
“Roy Morgan Research is delighted to be partnered with AdNews on this important and revealing annual study.”
Roy Morgan Research
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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