The average male mobile user makes almost 60% more phone calls in a week than the average woman—but she’ll send 10 more text messages, the latest research from Roy Morgan shows.
Mobile phone users in Australia made an average of 27 calls and sent 43 text messages per week in 2013, but across all age groups, men out-call women and women out-text men.
The average man makes 12 more mobile calls a week than the average woman (33 to her 21) while she sends 48 texts to his 38.
The biggest gap in mean phone call numbers is among mobile users aged 35-49, where men make 18 more than women per week.
Meanwhile the average female aged 14-17 sends 91 texts in a week (an average of 13 a day)—nearly twice as many as a male her age.
Texting is highest among 18-24 year-old women, who average 105 messages a week, or 15 a day. Women out-text men in all other age groups too, although the difference is narrower.
Mean number of calls made weekly by male and female mobile users:
Mean number of texts sent weekly by male and female mobile users:
Source: Roy Morgan Single Source (Australia), January – December 2013 n = 23,335 Australians 14+ who own or use a mobile phone
Tim Martin, General Manager – Media, Roy Morgan Research, says:
“Male and female mobile users are fairly equal with regard to their usage of mobiles for calling and texting overall, with men making a combined 71 calls or texts compared with 69 for women.
“But while texting is the more common communication method for both sexes, women of all ages display a much stronger preference for just sending a message.
“Around 70% of women’s total mobile communications are by text (48 of the 69 total), compared with 54% of men’s (38 of 71).
“Men aged 35-49, 50-64 and 65+ are all more likely to make a call than text; among women, only those over 65 are more inclined to ring than just send a message.
“Roy Morgan Research’s Single Source data is the preferred multimedia audience measurement currency used by the majority of Australian media strategy, planning and buying agencies, telecommunications, financial services and automotive brands.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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