Wednesday, May 14th, 2014

Narrated by Mickey Rourke, This Critically-Acclaimed Documentary Follows Seven Larger-Than-Life Competitors Vying for Glory at Mr. Olympia

NEW YORK, NY -- (Marketwired) -- Starz Digital Media presents Director Vlad Yudin's critically-acclaimed documentary, GENERATION IRON, from the producer of the 1977 documentary Pumping Iron. GENERATION IRON takes an honest and in-depth look at the professional sport of bodybuilding today, giving audiences front-row access to the lives of the top seven bodybuilders as they fight to bring home the coveted Mr. Olympia title. Narrated by Academy Award®-nominee Mickey Rourke (The Wrestler), GENERATION IRON will be available on iTunes and other digital platforms on April 4th, On Demand on April 15th, and on DVD on May 13th.

Joe Neumaier of the New York Daily News wrote, "The oversized men who compete for the title of Mr. Olympia in this illuminating documentary are articulate and serious-minded, with some muscling through adversity to find a way to their dreams."

This critically-acclaimed documentary follows seven larger-than-life competitors vying for glory in the 2012 Mr. Olympia, the ultimate bodybuilding contest that catapults its winners into fame and stardom. From the producer of the classic Pumping Iron and narrated by Academy Award®-nominee Mickey Rourke (The Wrestler), this true story of dedication, rivalry, victory, defeat, and triumph follows an array of magnificent bodybuilders as they prepare for, then participate in, the Olympia showdown in Las Vegas. These athletes include 2011 Mr. Olympia-winner Phil Heath, Brooklyn underdog Kai Greene, Texas maverick Branch Warren, Japanese expatriate Hidetada Yamagishi, Germany's Dennis Wolf, Curacao-born Roelly Winklaar, and the forward-thinking Ben Pakulski. Featuring Lou Ferrigno (TV's "The Incredible Hulk"), Michael Jai White (The Dark Knight, Fast & Furious 7), and more.

Digital download bonus footage includes an interview with Lou Ferrigno, as well as a Making-Of featurette.

Starz Digital Media is a leading distributor of digital and on-demand content. Starz Digital Media distributes original programming content (Starz and AMC), feature films (The Weinstein Company, Anchor Bay Films), anime (Manga Entertainment) and other filmed entertainment utilizing various business models including download-to-own/electronic sell-through, video-on-demand, pay-per-view, subscription video-on-demand and ad-supported streaming. Starz Digital Media also programs and supports numerous ad-supported broadband channels and develops games, applications and other related content from many of its properties for distribution worldwide. Starz Digital Media is a Starz (NASDAQ: STRZA, STRZB) business,

Street date: April 4, 2014 (iTunes and other digital platforms); April 15th (On Demand)
Run time: 107 Minutes
Audio: Dolby Digital 5.1
Rating: PG-13
Subtitles: English Subtitles for the Deaf & Hearing Impaired.
Distributor: Starz Digital Media

Street date: May 13, 2014
Pre-book: April 16, 2014
Catalog #: AF62032
UPC: 01313262032980
Run time: 107 minutes
Rating: PG-13
Subtitles: English Subtitles for the Deaf & Hearing Impaired; Spanish Subtitles.
SRP: $24.98
Format: Anamorphic Widescreen
Aspect Ratio: 1.78:1
Audio: Dolby Digital 5.1
Distributor: Anchor Bay Entertainment

Julie Siegel for Starz Digital Media
SPPR, Inc.
Tel: 310.836.6200
Email Contact 


documentary, Mr. Olympia, Mickey Rourke, Generation Iron, bodybuilding, Pumping Iron


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