Friday, May 16th, 2014 - Vicomte A. Australia

Vicomte A. is a young and successful ready-to-wear brand offering high-quality clothing from elegant and colourful sportswear lines to fine tailoring. After expanding in France since 2004 and the rest of the world since 2007 in such emblematic cities as London, Palm Beach (USA), Mexico, Tokyo, Dubai and Hong Kong, the brand enters now the Australian market with the ambition to conquer. Thanks to two young French entrepreneurs, Vicomte A. wishes to offer to Australians a chance to grasp what the new aristocratic French style and ‘Art de vivre’ is really like and offer them the opportunity to be ‘differently elegant’.

The French elegant smart & casual style

The Smart & Casual dress code is probably the quintessence of the Australian style yet no one seems to be really able to define it. Vicomte A. is the brand that fills the gap. With great classical and elegant looks combined to a daring and fun spirit, the brand breaks the established codes of fashion with audacity yet always staying so ‘chic’.

Vicomte A. takes its inspiration in a young, open-minded and modern aristocrat, traveling the world in an elegant smart and casual style. Fonder of the brand, the young aristocrat Arthur de Soultrait may have taken its inspiration in some of his ancestors travelling the world in the mid-18th century to Greece, Pompeii and Rome as a part of their cultural education and sake of curiosity on what was called at the time the ‘Grand Tour’.


The Collections are available in lines for both men and women.

  1. THE CLUB LINE: the colourful sportswear line

The chic sportswear CLUB line is rooted to the smart sporting world of Polo, Equestrianism, Golf, Sailing and Tennis reinterpreting codes and Colours. The central piece of this collection is the “patched” Polo Shirt worked in block colours. The perfect outfit to attend polo games or any smart casual drink with colleagues.

This line recognises a broad international “smart-set” of sporting clientele integrating the internationally world-renowned Saint Tropez Polo Club.

  1. CLASSIC LINE / PARIS: both smart and casual

The essential wardrobe, a fresh line mixing elegant basics with easy smart casual tailoring.

With a large and varied colour palette in trousers, shirts, polos, knitwear with playful pop colour details and contrast fabrics, this line embodies the French chic.

In honour of noble and natural fabric the Classic line PARIS is perfect for sophisticated urban customers looking for timeless elegance in colourful outfits.

  1. FASHION LINE STUDIO VA: fine tailoring and elegant sportswear

FASHION LINE STUDIO VA is the premium line allying tailoring with elegant sportswear.

Each season a special theme is developed for this collection. In 2014 ‘animal instinct’ and ‘safari’ were the inspiration. Sharp cuts and subtle detailing, it’s a line of precise colours and noble, exclusive materials, mixing leathers and suede with luxurious fabrics. STUDIO VA is the perfect line for a fashion conscious, discerning city clientele.


The brand undertakes headline sponsorship in partnership with leading sporting events directly related to the world of Vicomte A. International jumping shows in Megeve and Chantilly, the Vendee Globe yacht race, the Saint Tropez and Gstaad polo club tournaments and many more.

This year in Australia, Vicomte A. is the proud sponsor of Polo by the Sea 2014, which will take place on the Gold Coast Main Beach on the 31st of May. For this event, Vicomte A. designed the player’s polo shirts. Look out for them on the field!


Vicomte A. is a French ready-to-wear brand founded by Arthur de Soultrait. The brand celebrates this year its 10th anniversary.

The story of Vicomte A. begins in 2004 when Arthur de Soultrait was sent by his Paris business school on a period of work experience in the USA. Shortly after his arrival in North Carolina the company employing him went bankrupt. Entrepreneur by instinct, Arthur had the idea of selling ties door to door in a wealthy part of town in order to pay his return plane ticket; the stock of ties quickly sold out and Arthur went back to France with the idea to start his own ready-to-wear brand.

Capitalising on the symbolism of his noble title, the young Viscount registered Vicomte-A as a trademark. The colourful look of the brand took its inspiration in the Jockey’s racing silks that Arthur saw so often as a child. In 2006, the brand launched the colourful polo shirts that made its success and its identity.

Ten years later Vicomte A. counts a distribution network of 250 stores in France and 47 around the globe, from Paris to Hong Kong. The brand developed its offer so to include a complete range of clothes for men, women and children in its casual chic style, combined to colourful and impertinent looks shaping the brand’s identity for these quality items at accessible prices.

Since 2012 the brand has increased its product range securing licences for glasses (eyewear) watches and shoes.

“With the modern connoisseur of luxury in mind, Vicomte A. is almost a new Ralph Lauren, complete with a certain French “je ne sais quoi”.”

FashionBeans – Timeless style for the modern gent, April 2012

Unit 3 / 8 Ocean Road - 2095 Manly, New South Wales - [email protected]

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