Friday, May 9th, 2014 - Roy Morgan Research

A special combined Roy Morgan Nightly Business Pulse and Roy Morgan Nightly Consumer Pulse survey conducted last night (May 8, 2014) shows large majorities of both Australian consumers (88%) and businesses (77%) overwhelmingly feel next week’s Federal Budget will not benefit them.

ROY MORGAN NIGHTLY CONSUMER PULSE

  • Despite it being a Liberal Government, 72% of Liberal supporters believe next week’s Federal Budget will not benefit them or their families compared to just 28% that say next week’s Federal Budget will benefit them.
  • ALP supporters were even more worried – 97% believe next week’s Federal Budget will not benefit them and their families and only 3% believe it will.
  • Greens supporters are as negative as ALP supporters – 97% say next week’s Federal Budget will not benefit them and their families and only 3% believe it will.
  • Similarly, 92% of supporters of Other parties say next week’s Federal Budget will not benefit them and their families and only 8% believe it will.

ROY MORGAN NIGHTLY BUSINESS PULSE

  • Micro businesses (under 5 employees) are the most negative on the Federal Budget with 80% saying it will not benefit their businesses and only 20% saying it will.
  • In contrast, Large businesses (200 employees+) are the most positive about the Federal Budget – but still a large majority (67%) say the Federal Budget will not benefit their businesses compared to only 33% that say it will.

Michele Levine, CEO Roy Morgan Research, says:

“A special combined Roy Morgan Nightly Business Pulse and Roy Morgan Nightly Consumer Pulse survey shows overwhelmingly that both Australian consumers (88%) and Australian businesses (77%) believe next week’s Federal Budget will not benefit them.

“In terms of Australian consumers, Liberal supporters are the most hopeful concerning the Federal Budget – 28% believe next week’s Budget will benefit them and their families compared to only 3% of ALP supporters and Greens supporters. However, this leaves a large majority of Liberal supporters (72%) saying next week’s Budget will not benefit them and their families and an almost unanimous 97% of ALP and Green supporters who also feel they will get no benefit out of the Treasurer Joe Hockey’s first Federal Budget.

“Although Australian businesses also clearly have a negative perception of next week’s Federal Budget – only 23% expect next week’s Budget to benefit their businesses, there is a clear differential between larger businesses of over 200 employees and smaller businesses. Nearly a third of larger businesses (32%) believe next week’s Budget will benefit their businesses compared to only 20% of micro businesses (under 5 employees), 24% of small businesses (5-19 employees) and 21% of medium businesses (20-199 employees).”

View the full release on our website

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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