The South Australian Tourism Commission has released a new commercial highlighting the Fleurieu Peninsula in the latest phase of its ‘Best Backyard’ campaign.
The campaign aims to encourage South Australians to holiday in their own state, this time showcasing the Fleurieu Peninsula’s landscapes, experiences and close proximity to the city of Adelaide.
Cinemas and television stations have begun to air the advertisement, which is being shown in three formats. A 60 second version follows a young couple and a young family exploring the Peninsula, while two 30 second commercials split the experiences of the two.
Local band The Honey Pies provides the backing track ‘Nietzche’ to the commercial, which focuses on a ‘spur of the moment’ holiday.
Featured in the commercial are experiences including the Big Duck Boat Tour, Red Art class, the horse drawn tram at Granite Island, The Whale Tail fountain in Victor Harbor, The Smiling Samoyed Brewery, Port Willunga Jetty, Angoves Winery, The Flying Fish Café and the Middleton Beach Huts.
Tourism Minister Leon Bignell says the campaign will remind South Australians of the easy holiday opportunities not far from home.
“This is a brilliant time to be on cinema screens, it is the last week of school holidays and the extended ANZAC weekend and the slots picked are of movies in the Box Office Top 10 which will ensure great exposure,” Mr Bignell said.