LinkedIn: An Untapped Resource for Sales Professionals
Sales professionals across Australia are jumping at the chance to learn how the business-networking platform should really be used and tapping into an unlimited resource of new potential customers.
Launched by Melbourne's Nathanial Bibby, LinkedIn for Business is a training program that challenges the way people look at LinkedIn by showing them how it can boost sales revenue, generate leads and maximize their sales conversions. Aside from corporate clients such as Western Union and Harvey Norman, Nathanial does private coaching and runs the LinkedIn Fundamentals course at the Australian Digital Marketing Institute (ADMi).
Nathanial’s own experience with LinkedIn started during his sales and marketing work in Asia but it was his success in the Online Marketing industry that really opened his eyes.
“When we first opened the Melbourne office, I had to quickly grow the client base and revenue to cover the expenses of setting up the office. Our ideal clients were typically from the medical industry and I decided to use LinkedIn to make contact with potential clients. For every 10 practitioners or practice managers I contacted via LinkedIn, I had 4 responses and we ended up doing business with 1 of them. Not a bad result from 15 minutes on LinkedIn and absolutely no marketing expenditure!” says Nathanial.
Even though LinkedIn has become the most popular social media platform for business professionals’ worldwide, its functions are still relatively unknown. In fact, Australia has over 5 million members on LinkedIn, that’s around 85% of the white-collar workforce yet many still don’t know how to utilise it's full potential.
“LinkedIn does not offer any training or coaching so I would say less than 1% of people know how to properly use it”, says Nathanial.
“The most common mistake people make is thinking it’s just an online database of resumes but it’s much more than that. It’s a social networking site for business professionals – one of my students in insurance now generates 50% of his sales from LinkedIn!”
LinkedIn for Business courses run all over Australia, for more information contact Bibby Consulting Group on [email protected].
Bibby Consulting Group
Bibby Consulting Group provides Australian businesses with cutting-edge sales and marketing services to help fulfill their business objectives.
✔ Online Marketing
✔ Reputation Management
✔ Lead Generation
✔ Sales Coaching
✔ LinkedIn Training
✔ Professional Speaking