Tuesday, April 22nd, 2014 - Kia Motors

Kia Motors Australia has joined forces with Driver Safety Australia to provide a national safe driver training initiative underscoring Kia’s commitment to safety.

Driver Safety Australia, founded by Managing Director Russell White in 2006, provides a range of high level safe driving programs for schools, newly licensed drivers as well as occupational health and safety programs for many of Australia’s leading corporations and fleet companies.

The programs range from hands-on instructional drive days in five-star safety Kia Rios, Ceratos and Sorentos through to innovative classroom presentations and on-line courses available to schools and workplaces.

“We are genuinely excited to have Kia as a partner in our program, not the least because of their demonstrated commitment to safety with a five-star NCAP product range,” Mr White said. “Kia has previously committed to ensuring that every new or upgraded Kia model in Australia will wear a five-star rating.” *

Driver Safety Australia highlights safety programs and initiatives, both commercial and community, that enhance drivers’ balance and observation skills to create greater awareness and increase a driver’s instinct behind the wheel.

Kia Motors Australia President and CEO, Mr S.H Cho said the decision to partner with Driver Safety Australia was one that sits comfortably with Kia’s core values and beliefs.

“As a responsible corporate citizen, Kia has already stated the determination to provide the safest products,” Mr Cho said. “The opportunity to extend that safety commitment further into the community was not a difficult one to make.

“After all, the only thing better than a safer vehicle is a safer driver.”

Further information on Driver Safety Australia can be found at www.driversafety.com.au

* Kia’s Carnival is the only four-star safety vehicle in the Australian line-up. It is due for replacement late this year with an all-new model with a five-star expectation.

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Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313
W: kia.com.au

Alyson MacDonald, Press & Public Relations Executive, Kia Motors Australia

P: 02-9701-1768
M: 0411-244-676
W: www.kia.com.au/cars/showroom/All_New_Sportage

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Kia Motors Australia, Kia, Driver Safety Australia, Kia Driver Safety Australia

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