Amid a highly competitive international field, Insight Communications’ campaign ‘Don’t Play Renovation Roulette! - Asbestos Awareness Week 2012’, has been announced overnight in London as one of three finalists in the ‘Best Use of Communication Management: Not-for-Profit’ category at the International Association for Measurement and Evaluation of Communication (AMEC) Awards to be held on 12th June in Amsterdam.
From a record number of entries, Insight Communications is one of four Australian companies announced as finalists in the AMEC Awards and is the only Australian public relations agency represented alongside leading communication intelligence agencies iSentia, iSentia Brandtology and The Mediaverse.
Winner of the Public Relations Institute of Australia’s 2013 Golden Target Award: Best Government Sponsored Campaign, ‘Don’t Play Renovation Roulette! Asbestos Awareness Week 2012’ was a national campaign conducted on behalf of the Asbestos Education Committee (AEC) working in partnership with the Asbestos Diseases Research Institute (ADRI). The community education campaign achieved more than 900 media pieces, engaged multiple stakeholders including governments, at all levels and organisations Australia wide and delivered an innovative new experiential marketing and community engagement tool, ‘Betty – The ADRI House’ in the fight against exposure to asbestos fibres.
Media coverage included print circulation reaching 14+ million Australians with 14 television and 147 radio interviews collectively reaching over 4.5 million Australians to effectively drive traffic to asbestosawareness.com.au and increase traffic by 261% with access via mobile devices increased by 2700%.
Insight’s campaign is up against UK’s leading media intelligence agency Gorkana for the Stroke Association’s ‘Action on Stroke Month’ and the USA division of Salience Insight, the media measurement division of News Group International – a global provider of business intelligence and media resource services for the National Wildlife Federation’s ‘National Wildlife Federation Benchmark Study’.
Peter Dunphy, Chair of the AEC said, “Since 2011, Insight Communications has managed the annual Asbestos Awareness Week and other related activities on behalf of the Asbestos Education Committee and has managed not only to raise awareness across NSW, but shared these safety and health messages nationwide thanks to an innovative campaign including diverse community engagement and awareness activities, the development of a valuable community resource, the asbestosawareness.com.au website, and the design and construction of 'Betty - The ADRI House’. This nomination is well deserved recognition of their hard work."
Insight Communications is a fully integrated public relations agency specialising in cause, culture, community and health and managed by Mother/Daughter duo Clare Collins and Alice Collins. This nomination comes off the back of their previous multi-award winning campaigns recognised for successfully positioning brands as national leaders in their field.
Insight’s campaigns and public relations expertise has successfully engaged Australians and raised awareness of important health and welfare related issues affectively elevating the brands of many organisations to national significance including the AEC, ADRI, Bravehearts Inc, Cystic Fibrosis Australia (CFA) and Ovarian Cancer Australia (OCA).
“Insight is driven by our passion to actively inform Australians about important health issues and for those not-for-profit organisations we work with, we also create unique business development platforms enabling them to generate funds to sustain their on-going commitment to communities,” said Insight’s Managing Director, Clare Collins.
“We are truly humbled by the recognition of our peers and are extremely proud to have delivered a national campaign that has great ongoing significance to the health and wellbeing of all Australians.”
ENQUIRIES TO: Alice Collins – Director, Insight Communications - P: 02 9518 4744 M: 0414 686 091
Alice CollinsP: 61 2 9518 4744
M: 0414 686 091