Wednesday, April 16th, 2014 - PRIA (SA)

The Public Relations Institute of Australia (PRIA) South Australian Council will launch its new professional development series, PR60, on Tuesday, 29 April, at the redeveloped Adelaide Oval.

PR60 is the first in a fast-paced format presented by strategic communication experts and suited to both new and experienced practitioners.

At "Adelaide Oval: Too Hot to Handle?", PRIA Fellow Phil Martin and consultant Kristy Macfarlane of Michels Warren will discuss the challenges of managing strategic communication for this high-profile infrastructure project.

“From the first announcement of this major investment for the State to the rescheduling of the Rolling Stones’ concert, the new stadium has attracted controversy,” PRIA SA President Leila Henderson says. “We think it’s appropriate that we should launch the first PR60 at this iconic, high-profile venue.”

What: PRIA PR60 Professional Development Series

Where: Adelaide Oval

When: Tuesday, 29 April, 2014; 12.30PM to 1.30PM

Who: Phil Martin FPRIA and Kristy Macfarlane, Michels Warren

How to book:

About PR60

PR60 is 60 minutes of intensive learning designed for communication professionals to improve their skills and knowledge through a series of short professional development sessions, while providing the opportunity to network with peers and colleagues. Members and non-members welcome; bookings essential.

For more information contact:

Bianca Borrett

Media & PR Manager | SA Tourism Industry Council 

Ph. 0421 355 252

[email protected]

Contact Profile

Leila Henderson, State President, PRIA

P: 0414 69 70 71


PR training, PRIA, media communication




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