Media Company Uses Patented Emotional Attachment(TM) Technology to Drive Advertising Effectiveness and Brand Sales
NEW YORK, NY -- (Marketwired) -- LEAP Media Investments (www.leapmediainvestments.com), a new media company that sells high-value audiences at scale using Emotional Attachment? technology, is launching in market with more than 250 high-value, scaled audiences ready for purchase, effective immediately.
The company's launch marks the first time that marketers can buy LEAP audiences for distribution across online, social and mobile media -- for brands and media -- based on the patented emotional attachment technology. The company has created audiences for specific brands across a variety of sectors including, automotive, packaged goods, tech, retail, and beverages, and select media platforms and properties. As a part of the launch, the company has formed strategic alliances with WPP-owned iBehavior, e-Rewards, and ClearStream, a media distribution service that will sell LEAP audiences through their data management and demand-side platforms.
Gary Reisman and Denise Larson, media and brand strategy veterans with a combined 60 years of experience, established the new company based on a decade's worth of success with LEAP? (Leveraging Emotional Attachment for Profit) to drive brand sales.
Understanding emotional attachment is crucial to marketers because LEAP brand audiences are:
2.5 times more likely to pay attention to the advertising
47 percent more likely to buy the brand
43 percent more likely to talk about the brand on social channels
Through LEAP Media Investments, marketers and media properties can plan and buy three types of Leap brand audiences, across all digital platforms -- online, mobile and social, depending on their objectives:
Brand Loyalist Audiences. Highly emotionally attached to a brand. This audience is influential and considered "low-hanging fruit," responsible for generating the bulk of a brand's revenues
Brand Conquest Audiences. Moderately emotionally attached to a brand. This audience can increase market share because it can be persuaded to at least try, if not switch, from a competing brand
Brand Expansion Audiences. Less aware of your brand and less emotionally attached. This audience can deliver entirely new customers
Denise Larson, President of LEAP Media Investments, said, "This new digital offering is the logical evolution of our work, but really revolutionary to our industry which is quickly moving to audience targeting beyond demos, behavioral targeting, and other forms of current and somewhat limiting targeting techniques. In this increasingly digital world, brand-specific networks can be created, bought and sold. Big data then, is no longer a means to an end or a surrogate. It is the end, in and of itself."
In addition to brands, LEAP Media Investments creates scaled audiences based on attachment to media properties and content for TV expansion, TV tune-in promotion and SVOD subscription acquisition/retention.
For instance, marketers can target customers who are highly attached to TV networks such as AMC or FX, on-demand and streaming services such as, HBO, Hulu and Netflix, or more specifically to programming like "The Walking Dead," "American Idol" and sports properties such as March Madness.
Movie studios can also target viewers who are highly attached to movies to drive box-office revenues.
LEAP media audiences are valuable to marketers because:
40 percent more engaged with the media property
50 percent more likely to follow media franchises across platforms
46 percent more likely to use social-media channels to talk about it
"Today, it's critical to follow audiences across all media platforms, regardless of how and where they pull media to them," said Gary Reisman, CEO of the new company. "The technology has finally caught up and is able to buy audiences, not media. We sell emotionally attached audiences on a cross-platform basis."
LEAP is the only audience development approach that uses foundational consumer insight to build audiences who are more likely to engage with any brand. There is nothing like it in the market today and nothing so close to what marketers are clearly looking for -- a direct link to valued segments who are more likely to engage with their brand messages in digital media.
About LEAP Media Investments
Launched in 2014, LEAP Media Investments is the only company with ability to create, scale and distribute high-value brand and media audiences across all digital platforms based on foundational emotional attachment technology.