Thursday, April 3rd, 2014 - Lined Media

FOR IMMEDIATE RELEASE

 

Sydney, April 2nd, 2014. Leading Chinese digital agency Zoom Interactive is landing in Australia. The company has signed an exclusive agreement with local search marketing agency, Lined Media, to offer PPC services to enterprises interested in reaching the Chinese Market. Baidu, the biggest Chinese search engine, has backed the agreement, giving exclusive rights to the joint venture in Australia.

 

Zoom Interactive, with over 800 employees and revenue of USD$110 million, has several blue chips in its portfolio of clients. International brands such as Phillips, Kraft, Ford and Sisley Paris have chosen the Chinese agency and its impressive AdSight bid management tool, an intelligent advertising system that offers key word selection scenarios, performance tracking and an automated optimization capability across multiple search engines.

 

The Australian partner, Lined Media, is an independent digital agency with offices in Sydney and Melbourne, and clients all around the country. Lined Media has a successful track record, developing projects for companies of all sizes, including big names like Spotless, AIA, CarsGuide and Erdi Group. The company has over 20 years of combined experience in the industry.

 

With this partnership, Lined Media will be able to offer Australian companies the chance to break into the Chinese online market. With 618 million users, China is the world’s largest digital economy - 31 times bigger than Australia – and last year made the equivalent of AUD$335,000 million in online transactions in China. This makes the partnership between Lined Media and Zoom Interactive an exceptional opportunity for Australian businesses.  

 

The joint venture expects to sell AUD$1 million during 2014, an ambitious goal that General Manager at Lined Media, Russell Banks, describes as “incredibly exciting.” The entrepreneur, with long tracked experience in Australian and European markets, affirms, “It is a privilege to be able to give Australian businesses unique access to the lucrative Chinese market.”

 

About Lined Media

Lined Media is an independent Search Engine Marketing and Inbound Marketing agency with offices in Sydney and Melbourne. Founded in 2011, it aims to assist Australian businesses to grow by helping them to strategically find and engage their audiences online. Its two founders, Michael Motherwell and Russell Banks, have over 20 years of combined experience in the industry.

 

For more information, please contact:

 

Diana Cuervo

Operations Manager at Lined Media
Suite 6, 174 Pacific Highway, North Sydney
Ph: 02 8021 3384
[email protected]

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Lined Media


Lined Media is an independent Search Engine Marketing and Inbound Marketing agency with offices in Sydney and Melbourne. Founded in 2011, it aims to assist Australian businesses to grow by helping them to strategically find and engage their audiences online. Its two founders, Michael Motherwell and Russell Banks, have over 20 years of combined experience in the industry.


Diana Cuervo
P: 02 8021 3384
W: www.linedmedia.com.au

Keywords

China, Lined Media, Baidu

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