- Kia supports new Green Light School in latest global CSR project
- Project focuses on education and health and is supported by a school bus and ambulance service
- Kia to support project for next five years with 14 million USD investment
(SEOUL) March 28, 2014 – Kia Motors Corporation today announced the expansion of its ongoing global CSR program, the ‘Green Light Project’, as it celebrated the grand opening of a new Green Light School in Helene, Mozambique.
The ceremony drew an attendance of 1,500 local residents and dignitaries, including Mr. Agostinho Trinta, National Director of Mozambique’s Ministry of Education, and Ms. Regina Miguel Langa, Provincial Director for Education. Key Kia figures behind the project also attended the grand opening, including Mr. Mun-Yong Chung, President of Kia Middle East & Africa Regional Headquarters, and Mr. Chang-Muk Choi, Kia Motors Corporation’s Head of CSR Management Team.
Since its establishment in 2012, Kia’s Green Light Project – a global social mobility program – has sought to improve the accessibility of health and education for disadvantaged youths in some of the poorest regions in the world. Kia’s latest Green Light School initiative is the first in Mozambique, and follows two years of investments in Tanzania and Malawi.
The new project is also accompanied by vehicles to support the school’s operation, including school buses and an ambulance service. The first stage of Kia’s project in Mozambique will continue until 2018. Kia expects to make a total investment of 14 million USD in the project over the next five years.
In addition to supporting the educational facility with new infrastructure, Kia plans to invest in the school itself over the next five years by providing educational materials and medical treatments, particularly antimalarial medicine. Additional support for local officials and residents will help ensure the Green Light School’s independence in future.
Chang-Muk Choi commented, “Since 2012, Kia has invested approximately two million USD every year into its Green Light Project, and we plan to initiate two additional projects this year across Africa. Through these projects, we hope to create greater opportunities for underprivileged adults and children in these regions, and improve their quality of life as a result.”
In August this year, a number of volunteers from Kia’s global network will visit the site of Kia’s first Green Light Project, Tanzania, to participate in community service activities with local residents. Kia also plans to expand its Green Light Project into Ethiopia in the next 12 months.
Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Alyson MacDonald, Press & Public Relations Executive, Kia Motors AustraliaP: 02-9701-1768